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This day in search marketing history: January 6

Google Webmaster Tools adds ‘unnatural links’ and ‘cloaking’ spam warnings In 2011, Google Webmaster Tools started sending out two new types of warnings – for “unnatural links” and “cloaking.” The messages were sent out when Google detected pages on websites that were using techniques that were outside of its quality guidelines. At the time, Google had been talking about wanting to increase its outreach to webmasters. See this video (published Dec. 18, 2010), in which Google’s Matt Cutts (featuring Danny Sullivan) mentioned that Google wanted to make communication a priority in 2011. Read all about it in Google Adding New […]

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Webinar: How to make the most out of consumer and social media data by Cynthia Ramsaran

When analyzing consumer behavior at scale, decision-makers need to keep up – making consumer insights matter more now than ever. This means staying on your toes with actionable consumer intelligence from continuous social listening is a must. Join this live webinar and learn how Purdue University’s Center for Food Demand Analysis and Sustainability created a visualization of online and social datasets to help people throughout the food system. You’ll also gain insights into how online data is used to understand human behaviors and industry trends. Register today for “Analyze Social Media & Consumer Behavior for the Greater Good,” presented by […]

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Google agrees to pay up in 12 year class-action lawsuit

Consumers in a 12-year-long class action lawsuit against Google say that Google shared their queries with third parties without their permission. What happened. The lawsuit alleged that Google violated both the Stored Communications Act, a federal law that governs access to records held by internet service providers, and state laws in California. The settlement. Details of the settlement can be found here. In addition to the $23 million payout, which still needs court approval, it also requires Google to provide added disclosures to consumers about the sharing of search terms. Dig deeper. Read the full announcement from Bloomberg. Why we […]

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Why advertisers should reassess Google Ads recommendations

I have a new recommendation for Google Ads advertisers in 2023: Turn off and pause the use of all Google Ads recommendations.Why? On Jan. 4, Google Ads fundamentally changed the definition of a recommendation that users previously implemented. And Google is only giving advertisers two weeks before the change hits. Before we begin here, the moral of this article is neither that the content in recommendations is bad, nor that you should blindly dismiss all recommendations. The goal here is to make less work for you while increasing account performance.  Google Ads recommendations: what changed? Nicole Farley covered an astounding […]

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New Microsoft Store Ads promote desktop apps on Windows devices

Microsoft has just announced Store Ads to promote desktop apps on Windows 10 and 11 devices on desktops. When you create the ad on the Microsoft Advertising Platform, you can see it in the Microsoft Store, allowing your customers to click, download, and then start using your app. The Microsoft Store in action. The Microsoft Store, for those Apple users, is where PC users go to learn about games, apps, and new software from Microsoft. The new Microsoft Store Ads s all desktop traffic, with mission-driven users that have a high intent to download a desktop app. Instead of limiting […]