A Google research paper named Generative Models are Unsupervised Predictors of Page Quality paints a negative connotation of SEO practices. It has a section named “attempts at search engine optimization (SEO)” which says, “documents that attempt to perform SEO tend to be flagged as very low quality.”

Google has sent out email notifications to some Google Ads advertisers about changes happening to the remove redundant keywords recommendations. In short, Google is expanding this recommendation to work across match types.

The Information reported the other day that Microsoft plans to add OpenAI’s ChatGPT chatbot feature within the next few months. Bing Search already has a chatbot but ChatGPT is way more advanced, and since Microsoft already invested $1 billion in the organization, why not use them?

Google seems to be sending out surveys about Google Search Console and potential future development and features around that tool. The survey takes several minutes to complete.

Google has added a new section to the crawl budget management help document. The new section is for the If-Modified-Since request header.

SEO product managers are the teammates you never knew you needed. In-house SEO teams also can’t live without them.  In this article, we will cover what an SEO product manager does, the skills needed to become one, and where the role sits within the organization. What is an SEO product manager? At a high level, an SEO product manager (PM) helps teams optimize features and functionalities on a website so that it’s discoverable by search engines and humans alike.  This role is uniquely positioned to empathize with and understand two important types of customers:  Search engine bots (i.e., Googlebot) that […]

Do you want to increase your productivity at work? Here are ten tips for using Slack more effectively. The post How To Use Slack Effectively: 10 Tips To Increase Productivity appeared first on Search Engine Journal.

Discover why pillar pages and how it can help your SEO efforts, and share some examples of pillar pages in action. The post What Is A Pillar Page? How They Can Help Your SEO appeared first on Search Engine Journal.

At SMX Next in November, I was honored to give a talk on making automation work for lead generation when it’s not designed for lead generation. A huge thank you to all who attended – the overtime Q&A was a lively session with many questions! Lead generation automation challenges Many of us are dealing with the challenges of lead generation in an advertising system that’s built for ecommerce. B2B lead generation is totally different from ecommerce, with fewer overall conversions, no shopping carts, no “conversion value,” and a long sales cycle that mostly takes place offline. For automation to work […]

Creating an engaging brand presence starts with the first tweet. Stay on brand and find inspiration from 24 examples of first, funny, and viral tweets. The post What To Tweet: 24 Ideas For Inspiration appeared first on Search Engine Journal.

Google AdWords introduces click-to-call ads In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Users will be able to click-to-call your business just as easily as they click to visit your website. You’ll be charged for clicks to call, same as you are for clicks to visit your website.” What Google was saying, simply, was that it would allow phone numbers to display in ads and would charge advertisers when calls were initiated accordingly. As we described it at […]

Over half of consumers would stop buying from a company after multiple bad experiences. Is your company doing enough to drive loyalty?  Join PwC in their live webinar as they reveal the results of PwC’s 2022 Customer Loyalty Survey, a comprehensive look at over 4000 customers, and provide insights on what keeps customers engaged. Register today for “7 Ways to Keep Your Customers Coming Back in 2023,” presented by PwC. Click here to view more Search Engine Land webinars. The post Webinar: 7 ways to keep your customers coming back in 2023 appeared first on Search Engine Land.

Showing up in local search is a great way to generate business, but what if you have multiple locations in different cities? The post How To Target Multiple Cities Without Hurting Your SEO appeared first on Search Engine Journal.

Meta has been fined a total of $414 million by the Irish Data Protection Commission for violating EU privacy laws. The post Meta Fined $414M for EU Privacy Law Violations appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today…

An announcement by Twitter, on Twitter, says that the company is going to relax its ban on cause-based ads (such as those for climate change or women’s rights). They also plan on lifting their own restricitions on political advertising. We believe that cause-based advertising can facilitate public conversation around important topics. Today, we’re relaxing our ads policy for cause-based ads in the US. We also plan to expand the political advertising we permit in the coming weeks. — Twitter Safety (@TwitterSafety) January 3, 2023 Political ad bans. In 2019, Twitter banned political ads. Last year they also banned political fundraising […]