Discover the top YouTube videos for 2022 and see what works in various industries. The post The Significant 7: Top YouTube Videos, Shorts, And Ads of 2022 appeared first on Search Engine Journal.

It can be challenging to write compelling content. From favorite tools to recommended books and SEO recommendations, here are 17 industry experts’ advice. The post 8 Content Writing Tips From Experts In 2023 appeared first on Search Engine Journal.

Google AdWords API launches In 2005, Google launched the Google AdWords API. Google said API usage would be free, though activity was capped via a quota system. Those with larger accounts or spending more with Google would be allowed to have higher activity. Google described the AdWords API as a: …free Google AdWords beta feature that enables developers to create computer programs that interact directly with the AdWords system. The AdWords API is designed for developers representing tech-savvy advertisers and the ecosystem of third parties which includes SEMs (search engine marketers), agencies, and other online marketing professionals who manage multiple […]

Google updated the Discover Follow feed guidelines to highlight the importance of two feed elements The post Google Updates Discover Follow Feed Guidelines appeared first on Search Engine Journal.

Discover the top YouTube videos for 2022 and see what works in various industries. The post The Significant 7: Top YouTube Videos, Shorts, And Ads of 2022 appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today…

Twitter just launched a beta program that’s available to all advertisers called Search Keyword Ads. The announcement was made on Twitter. How it works. Twitter says “Now advertisers can bid to insert Promoted Tweets solely among specific search results, reaching people with high real-time intent & improving ad relevance.” “Search Keywords Ads differ from other Twitter Keywords campaigns in that they only reach people who are searching for targeted terms when they are searching, offering a stronger signal of intent.” Why we care. If you’re one of the remaining few advertisers left on Twitter, give Search Keyword Ads a try. […]

Meta lifts two year ban on former president Trump, promises that guardrails will impose heightened penalties for new violations of policy The post Meta Reinstates Trump to Facebook & Instagram appeared first on Search Engine Journal.

Interest in AI technology and, more specifically, OpenAI’s ChatGPT product has skyrocketed in recent weeks.  People are looking for information about both topics. Source: Google Trends Thousands are writing about ChatGPT across the web… Source: Google Search …and talking about it in various communities. Source: Exploding Topics And as you can tell from the graphs, all of this happened quickly. Whether your Twitter and LinkedIn feeds have been inundated with threads and posts about ChatGPT (like mine) or you’re just stumbling on the topic, you may want answers to two questions before investing your time and energy into learning ChatGPT: […]

A couple of weeks after I said I thought Google would stop publishing SEO case studies, Google just published a new one. This one is on How Vimeo improved video SEO for their customers, specifically by using the indexifembedded rule combined with noindex and adding structured data.

Google strong-armed ecommerce marketers into Performance Max campaigns in 2022 by deprecating Smart Shopping and Local campaigns in favor of fewer levers and more AI-driven results. As I wrote in a column looking back on Google’s biggest 2022 moves, most advanced search marketers begrudged this direction since more controls provide good marketers more room to outpace their peers, giving their brands a competitive edge. B2B marketers weren’t nearly as broadly impacted by the move to Performance Max, since their old campaign structures remained unchanged by Google.  There’s no denying, however, that the writing is on the wall. Google is moving […]

Google is now opening up its car or auto inventory feature within Google Business Profiles to all motor vehicle dealerships. Google began testing car listings in 2021 and then expanded the cars for sale feature in 2022 and now it is open to all dealerships.

Google is testing a new design for the trusted store badge in the paid shopping results. The Google Trusted Stores program to all U.S. merchants back in 2012, along with that came a badge in the search results to make those listings stand out.

Google is opening up access to the local car inventory beta feature to all US dealerships using the cars for sale feature in Google Business Profiles. Greg Gifford reports that Google has opened this beta feature now to all US-based dealerships. Cars for Sale open. Google has opened up the “Cars for Sale” feature in Google Business Profiles to any product that has a vehicle identification number (VIN). “Until this week, only US-based car dealers could list their inventory on their Google Business Profiles. Now, anything that has a Vehicle Identification Number is eligible to be listed. That means motorcycles, […]

Last December, we caught Google testing an experimental feature named content ideas in Google Search Console. Well, yesterday, Google sent more invites to this feature but noted the feature is only available until March 28, 2023 and then it goes away.

Microsoft Bing is testing a new search bar interface on image search (I believe) where the search vertical options, such as web, videos, news, etc, are now presented in a drop-down bar and Bing added an “explore” and “collect” option across the bar instead.