Whether you’re searching archived content for political or competitive reasons, check out these 5 free alternatives to Wayback Machine to find what you need, fuss-free. The post Wayback Machine: 5 Alternatives To Try appeared first on Search Engine Journal.

Avoid blowing through your budget and use the world’s most popular social media platform for your brand with this complete guide. The post Facebook Marketing: An In-Depth Guide For Beginners appeared first on Search Engine Journal.

LinkedIn Ads launches In 2011, LinkedIn Ads officially launched. Advertisers could now target by exact job title, company name or LinkedIn Group. LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds. Originally, advertisers could only target by geography, job function, industry, company size, seniority, age and gender. Although marketers liked LinkedIn Ads’ extensive ad targeting, they were critical of how expensive it was on a per-click basis. Also on this day  Google Ads scripts rolls out support for asset-based video ads 2022: Advertisers had until Feb. 28, 2022, to migrate their code from […]

Google announced that Optimize and Optimize 360 will be discontinued on September 30. Users are encouraged to download their data before it becomes unavailable. The post Google Optimize Discontinued: What Businesses Need To Know appeared first on Search Engine Journal.

No matter the situation, one principle in delivering great customer experiences holds true: creating stellar experiences for your existing customers is the best way to attract new ones. This webinar will explore how brands uniquely listen to customer feedback and apply the latest techniques to garner meaningful, actionable customer insights to drive increased engagement with customers and employees from the front line to the C-suite. Register today for “5 CX Trends That Will Shape 2023,” presented by Reputation. Click here to view more Search Engine Land webinars. The post Webinar: 5 CX trends that will shape 2023 appeared first on […]

Microsoft Corp. announced its financial results for the quarter ended December 31, 2022, which showed an increase in revenue of 2% to $52.7 billion. However, operating income and net income decreased by 8% and 12% respectively, when compared to the corresponding period of the previous fiscal year. The company’s CEO, Satya Nadella, stated that the next major wave of computing is being born, as the Microsoft Cloud turns the world’s most advanced AI models into a new computing platform. The company is committed to helping its customers use its platforms and tools to do more with less today and innovate […]

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is being sued by the DOJ again over alleged monopolistic actions…

Twitter rolls out a new ad unit, “Search Keywords Ads,” allowing users to promote sponsored tweets in search results to reach a wider audience. The post Twitter Rolls Out Search Keywords Ads To All Advertisers appeared first on Search Engine Journal.

Microsoft CEO, Satya Nadella, states that AI will be integrated into all of Microsoft’s applications in the future. The post Microsoft CEO: “Every App Is Going To Be An AI App” appeared first on Search Engine Journal.

Millions of people make new year’s resolutions every year, and most fail within the first month. This is not unlike the SEO work we hoped to do last year, but didn’t get done.  Well-meaning businesses often find that there is more work than they expected when they set out on their SEO journey. So they fail for various reasons – lack of buy-in, effort, and so on. In 2023, resolve to get SEO implemented so that you actually have a chance to compete in the search results. Here are five resolutions to overcome common obstacles to SEO success. SEO resolution […]

In 2022, it was estimated that 227 million people in the US played video games and 46% of those were women. With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers.  In-game advertising offers businesses the opportunity to reach out to a very wide demographic with eclectic tastes. Almost any product, catering to any demographic can be promoted effectively through in-game advertisements because gaming itself has become a universal pastime.  Video games and ads have come a long way in the last few decades. Search marketers and celebrities alike […]

Microsoft reported earnings last night, and in after-hours trading, it seems, for the most part, that Wall Street is happy. But if you look at the search ad revenue numbers, that department’s growth continues to slow.

Now, Google is showing double justifications for some local results. Google’s local search results has a feature to highlight and/or summarize some of the local reviews in the map pack and local search results snippet. These highlights or summarizations are known as justifications.

John Mueller from Google said that bulk-generating fake URLs of your competitor’s site should not lead to negative SEO and ranking issues for that site. “This is not something I’d worry about,” he added.

Microsoft Bing is testing infinite scroll just a month after Google fully launched continuous scroll on desktop search. I guess this should come as no surprise that Bing would test this, it does not seem to be live yet, so this is just a test.

Google’s Search Liaison, Danny Sullivan, posted a message on Twitter and other social networks, apologizing for the ongoing issues and complaints with Google showing the preferred language in the search results. Google said the issue seems to be from mobile sites not being properly configured and Google’s mobile-first indexing being more widespread.