The big news out of yesterday was that the US Department of Justice and several states has once again sued Google calling for the breakup of its ad tech business that allegedly monopolizes the US ad market. Google of course …
Month: January 2023
Apple Business Connect: Your guide to getting started
Apple recently launched Business Connect to enable businesses to easily claim and optimize their Apple Maps locations. Getting started as a single or multi-location business only takes a few minutes. Once you have set up and claimed your locations, you …
8 States vs. Google: A Closer Look At The DOJ’s Antitrust Lawsuit via @sejournal, @brookeosmundson
The U.S. Department of Justice files its second antitrust lawsuit against Google. This time, they’re suing over ad tech monopoly allegations. The post 8 States vs. Google: A Closer Look At The DOJ’s Antitrust Lawsuit appeared first on Search Engine …
Mobile SEO: How To Optimize Your Site For Any Device via @sejournal, @Brian_W_Gareth
Learn the top 8 ways to make your site mobile-friendly so you can reduce your bounce rate and increase your ranking on SERPs. The post Mobile SEO: How To Optimize Your Site For Any Device appeared first on Search Engine …
This day in search marketing history: January 25
Google defuses ‘miserable failure’ Google bomb In 2007, Google finally defused a “Google Bomb” that had returned U.S. President George W. Bush as its top organic result since December 2003 when searching for [miserable failure]. Originally, Google was of the …
Google Merchant Listing Experiences: Tips For Optimizing Product Pages via @sejournal, @MattGSouthern
Google’s Developer Advocate Alan Kent shares ways to optimize product pages to ensure eligibility for merchant listing experiences in search results. The post Google Merchant Listing Experiences: Tips For Optimizing Product Pages appeared first on Search Engine Journal.…
Daily Search Forum Recap: January 24, 2023
Here is a recap of what happened in the search forums today……
Webinar: Your ultimate paid search evaluation checklist by Cynthia Ramsaran
If you are looking into evaluating your paid search agency’s work or need help with your paid search strategy, tune in to get this ultimate paid search agency evaluation checklist. Attendees will learn how to assess the performance of their …
LinkedIn’s New Feature Can Help You Find Must-Read Newsletters via @sejournal, @MattGSouthern
LinkedIn’s new feature allows users to see which newsletters other users are subscribed to, helping users discover new content and stay up-to-date on industry trends. The post LinkedIn’s New Feature Can Help You Find Must-Read Newsletters appeared first on Search …
US Justice Department sues Google again, aims to dismantle its ad division
The U.S. Justice Department has just filed its second antitrust lawsuit against Google, signaling that the government is continuing to pursue cases against tech firms. This new lawsuit, which aims to make Google divest parts of its online advertising business, …
Top video marketing trends for 2023 and beyond
In today’s world, video ads are the most effective way for businesses to reach their target audience and promote their products or services. During my SMX Next presentation, we reviewed three innovative trends for video, which helped create a deeper …
Microsoft is improving its ad platform. Here’s why brands should give it a shot in 2023
ICYMI, Microsoft has ambitious plans: to double the size of its ad business to $20 billion. So why is this big news? Google and Meta are showing signs of fading, making more room for emerging platforms like TikTok, Amazon …
Report: Google Pushing Advertisers To Use Agencies & Third Party Resellers
Digiday reported that with the mass Google layoffs, Google advertisers are being encouraged to work with third-party resellers, like agencies, directly as it seeks to reduce its overheads related to advertising services.…
Title & Link Are The Important Content For The Google Discover Follow Feature
Google has updated its Get On Discover page in the RSS feed for the Follow feature in Google Discover section to specify the most important content for that section. Google added that the “most important content for the Follow feature …
Google To Sunset Google Optimize On September 30, 2023
Google will be sunsetting, killing off, the Google Optimize product on September 30, 2023. “Google Optimize and Optimize 360 will no longer be available after September 30, 2023. Your experiments and personalizations can continue to run until that date,” Google …
Google Parses img Elements Even When Enclosed Within Other Elements
Google has also updated the image SEO best practices document to clarify that Google will parses img elements even when they’re enclosed in other elements such as picture elements when indexing images.…
Google: Include Your Canonical URLs In Your Sitemap File
Google’s Gary Illyes said on LinkedIn this morning that you should “include the URLs that you would want to see as canonical in your sitemaps.” This is not necessarily new advice, Google has said this numerous times, but Gary had …