Google has confirmed outages across the Google Ads network, including Google Ads for Search, Google Ads for other surfaces and many of the Google Ads management projects, like Search Ads 360, Display and Video 360 and Campaign Manager 360.…

Jeff Ferguson is the CEO of Amplitude Digital, and he has been in the search space for a really long time. He is also an Adjunct Professor at UCLA. In part one, we went through his long career in this …

With the increased prevalence of automation in campaign management platforms, advertisers must possess analytical skills that will allow them to comprehend changes in funnel performance, as well as detect optimization opportunities. 

During my SMX Next presentation, I highlighted formulas and …

Google Optimize and Optimize 360 will no longer be available after September 30, 2023. Your experiments and personalizations can continue to run until that date. 

Why we care. The discontinuation of Optimize may affect marketers ability to conduct A/B testing …

Google’s John Mueller was asked if there is a Google SEO preference to having your structured data connected in some graph or node array versus having them as individual elements in their own blocks on the page. John said that …

As many of you know by now, Google announced mass layoffs due to “difficult economic cycles.” Those Googlers in the US were already informed by Friday morning if they had a job at Google or if they were no longer …

Yahoo posted on Twitter under its Yahoo Search account, “Just popping in to remind everyone that we did search before it was cool. BRB making it cool again.” Is that some sort of tease that Yahoo is about to announce …

Google Search Console Insights seems to have added a new section named “Achievements.” I believe Google would email these achievements but now there is a section at the top of the Google Search Console Insights site that archives these for …

There was a possible Bing algorithm update that rolled out on January 18, 2023 that’s impacting some sites heavily.…

Checklists are one of the simplest (yet most valuable) content types to create.

You probably make checklists all the time without even knowing it.

Shopping lists. Grocery lists. Chore lists. To-do lists for completing projects.

So it makes sense to …

Google’s founders, Larry Page and Sergey Brin, have reportedly made a surprise return to approve plans to add chatbot features to the search engine.

The post Google’s Founders Return: How ChatGPT Is Changing Search appeared first on Search Engine Journal…

Keyword research can be time-consuming. These tools help you find the data and spot the opportunities for successful SEO campaigns.

The post Top 7 SEO Keyword Research Tools For Agencies appeared first on Search Engine Journal.…

Say goodbye to inefficient processes within your company and start building new strategies into your optimization approach.

The post New Website Optimization Solutions For Enterprise-Level SEOs [Webinar] appeared first on Search Engine Journal.…

Leverage the power of videos to educate, entertain, and engage your audience to achieve your business goals.

The post Video Marketing: An In-Depth Guide For Every Business Owner Today appeared first on Search Engine Journal.…

Expedia buys Travelocity

In 2015, Expedia bought rival Travelocity for $280 million amid sluggish travel industry growth and pressure from insurgent travel providers.

Expedia had actually been powering Travelocity.com since 2013. So the acquisition seemed quite logical from both perspectives.…

Google deduplicates featured snippets

In 2020, Google rolled out a global change to featured snippets that resulted in any URL only appearing once on the first page of search results, instead of twice.

Google said there would be no change …