Google has confirmed outages across the Google Ads network, including Google Ads for Search, Google Ads for other surfaces and many of the Google Ads management projects, like Search Ads 360, Display and Video 360 and Campaign Manager 360.

Jeff Ferguson is the CEO of Amplitude Digital, and he has been in the search space for a really long time. He is also an Adjunct Professor at UCLA. In part one, we went through his long career in this space…

With the increased prevalence of automation in campaign management platforms, advertisers must possess analytical skills that will allow them to comprehend changes in funnel performance, as well as detect optimization opportunities.  During my SMX Next presentation, I highlighted formulas and functions within Microsoft Excel that can help advertisers with data manipulation. When it comes to creating impactful analysis, meaningful time needs to be invested in the creation of the dataset. Using these techniques, you will create data sets that can be aggregated at scale, while enabling you to dig into performance changes at the most granular levels.  CONCATENATE =CONCATENATE(Cell1,Cell2,Cell3) While […]

Google Optimize and Optimize 360 will no longer be available after September 30, 2023. Your experiments and personalizations can continue to run until that date.  Why we care. The discontinuation of Optimize may affect marketers ability to conduct A/B testing and optimize their website or app’s user experience. While Google Analytics 4 is gaining popularity, marketers still haven’t adopted it fully. But this sunset announcement is another reason marketers need to familiarize themselves with the tools and features available in GA4, since Google is committed to moving A/B testing there. Why Google is making this change. Google says they are discontinuing […]

Google’s John Mueller was asked if there is a Google SEO preference to having your structured data connected in some graph or node array versus having them as individual elements in their own blocks on the page. John said that Google has no preference.

As many of you know by now, Google announced mass layoffs due to “difficult economic cycles.” Those Googlers in the US were already informed by Friday morning if they had a job at Google or if they were no longer employed. Googlers outside of the US are not going to find out for a month or so if they were part of these layoffs.

Yahoo posted on Twitter under its Yahoo Search account, “Just popping in to remind everyone that we did search before it was cool. BRB making it cool again.” Is that some sort of tease that Yahoo is about to announce something big with web search?

Google Search Console Insights seems to have added a new section named “Achievements.” I believe Google would email these achievements but now there is a section at the top of the Google Search Console Insights site that archives these for you.

There was a possible Bing algorithm update that rolled out on January 18, 2023 that’s impacting some sites heavily.

Checklists are one of the simplest (yet most valuable) content types to create. You probably make checklists all the time without even knowing it. Shopping lists. Grocery lists. Chore lists. To-do lists for completing projects. So it makes sense to take that extremely familiar format, apply it to a common problem or task your audience faces, and publish it on your blog. That’s content your readers can put to use immediately. So if you’re looking for more ideas for helpful content to add to your website, look no further and write a checklist article. How is a checklist blog post […]

Google’s founders, Larry Page and Sergey Brin, have reportedly made a surprise return to approve plans to add chatbot features to the search engine. The post Google’s Founders Return: How ChatGPT Is Changing Search appeared first on Search Engine Journal.

Keyword research can be time-consuming. These tools help you find the data and spot the opportunities for successful SEO campaigns. The post Top 7 SEO Keyword Research Tools For Agencies appeared first on Search Engine Journal.

Say goodbye to inefficient processes within your company and start building new strategies into your optimization approach. The post New Website Optimization Solutions For Enterprise-Level SEOs [Webinar] appeared first on Search Engine Journal.

Leverage the power of videos to educate, entertain, and engage your audience to achieve your business goals. The post Video Marketing: An In-Depth Guide For Every Business Owner Today appeared first on Search Engine Journal.

Expedia buys Travelocity In 2015, Expedia bought rival Travelocity for $280 million amid sluggish travel industry growth and pressure from insurgent travel providers. Expedia had actually been powering Travelocity.com since 2013. So the acquisition seemed quite logical from both perspectives. At the time, Expedia also owned several online travel brands: Hotels.com, Hotwire, eLong and Trivago. Read all about it in Travel Search Consolidation: Expedia Buys Rival Travelocity For $280M Also on this day Neeva seeks to expand user base with free subscriptions 2022: The free basic subscription was an alternative to its full-featured subscription, which cost $4.95 per month. Google […]

Google deduplicates featured snippets In 2020, Google rolled out a global change to featured snippets that resulted in any URL only appearing once on the first page of search results, instead of twice. Google said there would be no change to its overall set of web search results. There would still be 10 unique listings, as before. It’s just that Google would be deduplicating and no longer show any of those listings twice. Google Search Liaison Danny Sullivan announced the news via Twitter: If a web page listing is elevated into the featured snippet position, we no longer repeat the […]