Daily Search Forum Recap: February 2, 2023

Chris Elwell has announced that the SMX conferences and events run by the parent company, Third Door Media, will remain virtual through 2022. “Unfortunately, crystal balls and intuition are notoriously unreliable. Predicting market movements has been compared to catching a falling knife… without being cut. That’s the analogy we’re using to guide a return to in-person events,” Elwell said.

Curious about a Google ad recommendation but skeptical about its impact on your campaigns? Now, you can apply a recommendation as an experiment by using the Experiments page. How it works. When you set up an experiment, you can test the recommendation without risking your main campaign’s performance. If the experiment is successful, you can apply the results by converting that experiment to a new campaign or transferring the experiment results to the original one. Limited functionality. Right now the feature is only available on broad […]

Google publishes video of search quality meeting In 2012, Google shared a video from one of its search quality meetings – something that few outsiders had ever seen. Google annotated the video to make the conversation more understandable to the general public, as well as explain more about the particular feature that was being discussed, a change to how it handles spelling corrections. “I got to attend one last October, and it was one of the most fascinating, interesting things I’ve witnessed in my nearly 16 […]