Google’s Q4 Report: The Challenges & Opportunities For Marketers via @sejournal, @MattGSouthern

Email marketing is still one of the effective ways to promote your brand. Follow these 12 actionable tips to ensure you’re using email marketing wisely. The post 12 Powerful Email Marketing Tips You Need To Know appeared first on Search Engine Journal.

Microsoft announced a new form of ads on Bing Search under Microsoft Advertising named Automotive Ads. Microsoft said this is currently an “open beta” available to advertisers in the United States (US) and United Kingdom (UK).

Yelp’s new Spotlight Ads provide brands with the ability to promote 7-30 second videos or static images on Yelp’s homescreen. Yelp says the new ads are an evolution of their Seasonal Spotlight Ads, which allowed brands to promote static ads related to seasonal or holiday offerings. Yelp added that after launching Seasonal Spotlight Ads they saw increased demand from brands wanting visible homescreen ads even beyond the holidays. Yelp Store Visits. The Spotlight Ads may also give brands another way to measure impact through their first-party […]