Google AdWords announces Enhanced Campaigns
In 2013, Google AdWords announced Enhanced Campaigns. This major update was designed to simplify campaign management across multiple devices and increase adoption rates of mobile advertising among small and medium-sized businesses.
Among the notable changes:
Tablets and desktops would be grouped together, rather than treated as separate devices.
Advertisers would set a baseline bid that applied to both desktop and tablet, and then set the mobile bid as a multiplier of the desktop/tablet bid.
Targeting at the operating system level would no longer be available.
Google planned to upgrade all campaigns in June 2013 (though the full rollout would actually begin July 22 and would take several weeks to complete).
Read all about it in The Big AdWords Update: Enhanced Campaigns Puts The Focus On Mobile.
Also on this day
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2018: Less than a year after it launched, Google removed the shortcuts offering quick answers on weather, sports and entertainment info.
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2018: Bing believed there were many questions where getting just one point of view was not sufficient, convenient or comprehensive
Quora adds more contextual & behavioral ad-targeting options
2018: Quora offered more options for behavioral and contextual targeting to either narrow or widen audience targets.
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Google Removes “How Can I Join ISIS” Autosuggestion
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Google Penalized A Germany Agency & Their Clients For Link Schemes, Says Matt Cutts
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Google Requiring Some Business To Reverify Their Listings Or Be Removed From Google Maps
2014: Some business owners received emails from Google requiring them to reverify their listings within three weeks or their listings would be deleted from Google Maps and Google+ Local.
Two New Link Analysis Tools Available: OpenLinkProfiler.org & WebMeUp.com
2014: Two new link tools were available for those looking to analyze their own links or competitor links.
Google’s “Olympic Charter” Logo Stands Up To Russia’s Anti-Gay Legislation
2014: The logo included a quote stressing that the official Olympic Charter was against discrimination and using the colors of the rainbow gay pride flag.
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Australia’s Highest Court Relieves Google Of Liability For “Deceptive” Search Ads
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Google Buys Channel Intelligence For $125 Million
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Google Maps Adds Ski Resort Trail Maps For Android & iPhone
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Find Content Quicker On The Go With Twitter’s New Mobile Search & Discover Upgrades
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Google Instant: Only On When Your Computer Can Handle It
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Bing Webmaster Tools Adds Markup Validator
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Yahoo Launches Mobile-App Search (For PCs) In The UK
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Google Hiring In Africa
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Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)
These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.
2020: The importance of building brand awareness through Amazon advertising by Andy Taylor
2019: Pixel problems: Troubleshooting your paid media tracking implementation by Simon Poulton
2018: Technical SEO in the age of semantic search and Google by Ryan Shelley
2018: Case study: On-page + off-page SEO working together = success by Eric Enge
2017: 2016 was a coming-of-age year for Baidu SEO; why you should invest in 2017 by Hermes Ma
2015: 4 Search Engine Optimization Techniques for DuckDuckGo by Neil Patel
2014: Authority Is The New Links: Reading Between The Lines Of Matt Cutts’ Guest Post Critique by Nathan Safran
2013: Opinion: Why Google Should Crack Down Harder On The Mugshot Extortion Racket by Jonathan Hochman
2013: Facebook: The New Display & Search Channel by Gus Spathis
2013: TEES Your Visitors For Higher Conversion Rates by Brian Massey
2012: Latest Google Search Revamp Brings Opportunities For Local Businesses by Stephanie Hobbs
2012: 3 Ways Enterprises Cripple Their Online Marketing Efforts by Eric Enge
2012: Using The Mobile Ratio To Measure Mobile SEO Success by Sherwood Stranieri
2012: Managing PPC Through The Fog Of Long Tail Keywords by Matt Van Wagner
2009: The 7 Habits Of Highly Effective Advertising by Gord Hotchkiss
2008: Two Practical Landing Page Tricks That Will Save You Money by Jon Miller
2008: New—And Unfortunate—Changes To Google Local Search by Daniel Bower
2007: Digg Friending 101 & The Top Diggers List by Neil Patel
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