As you know, Yahoo is planning a come back to search with a new way of thinking about Yahoo Search. What that means, we don’t know yet, but we do know Yahoo is thinking hard about how they can compete. Greg Sterling ran a Twitter poll asking if Yahoo has a shot at it, and most say, nope – Yahoo Search is dead on arrival.
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Google Confirms Links To 404 Pages Are Not Counted
If you have a lot of links to your site, but some of those links are pointing to pages that no longer exist and serve a 404 not found status code – those links technically are not helping or hurting your site in Google Search. John Mueller of Google said on Twitter if “link goes nowhere, so we drop it.”
Google Adds Author Markup To Article Structured Data Recommended Properties
Google said it has recently added the author.url property to the Article structured data documentation. Google said this “url property helps Google disambiguate the correct author of the article.” But it seems Google added a number of author based properties to the document recently.
Daily Search Forum Recap: February 16, 2023
Here is a recap of what happened in the search forums today…


