Tenacity Mural At The Google Dublin Office

Link building is one of the most misunderstood aspects of an effective digital marketing strategy. Being difficult to properly scale, some avoid it altogether while others outsource the work and hope for the best. Getting it right either internally or with a link-building partner can catapult your SEO performance. Still, in doing so, you must avoid these common link-building myths and mistakes to succeed in the long term. Myth 1: Links must meet a minimum DA or other score in order to pass value. A common […]

Last week we reported on a comment made by John Mueller of Google about the head section of your HTML and why you should keep it clean. John, on Friday, posted a Mastodon thread explaining more about the head section and how search engines interact with it, especially if there is a lot of JavaScript in it.

A Google research paper named Generative Models are Unsupervised Predictors of Page Quality paints a negative connotation of SEO practices. It has a section named “attempts at search engine optimization (SEO)” which says, “documents that attempt to perform SEO tend to be flagged as very low quality.”