Microsoft Advertising Launches Audience Segments For Valentine’s Day via @sejournal, @MattGSouthern

Microsoft Advertising has updated its platform with several new features, including automated bidding and last-touch attribution, in-market audience segments, and conversion tracking enhancements.

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What Is A Sitemap? Do I Need One? via @sejournal, @tessabonacci

Walmart’s retail media network: What advertisers need to know