Satya Nadella In 2008 Keynoting On Live Search (Now Bing)

We’ve seen Google legitimately test two ads in the local pack but what Iampk spotted on Twitter and some were able to replicate seems like Google placing an ad unit spot twice in the local pack. Like this is some bug where Google decided to not show two ads, but ads two ad features to the local pack – it is a subtle difference.

For most SEOs, this is very obvious, that it is not about the raw number of links you have to your webpages but rather the quality of those links. Google can and likely does ignore the low quality links, so having a billion low quality links is worthless in many cases. But having one high quality link can be huge for a site.