Google Sphere At Pier 57

I’ve been on the edge about if I should report or not report some of the chatter and signals I am seeing around a possible Google search ranking algorithm update. I was seeing some somewhat small signs since the weekend of an update but those signals are picking up a little bit more a few days in.

Google has begun to push out an update to its helpful content system, this is the first big update to this update since it launched in August 2022. The update started yesterday, December 5th but it is now noticeable on December 6th, which is why Google announced this update today. What is new. Now the helpful content update (aka system) is a global update, impacting all languages and not just the English language. This will help Google’s systems detect more forms of low-quality content created for […]

Here is a recap of what happened in the search forums today…