If writing isn’t your forte, good news: Content marketing isn’t limited to written formats. Any type of content that your audience can consume, learn from, and enjoy is fair game. And that includes podcasts. Podcasting is a popular and …

In part one, we go through Jeff Ferguson’s long history in search marketing. In part two, we pick up with him starting his own agency. Then in part three, we talk about the state of SEO studies……

With TikTok’s new feature, content creators can turn their existing TikTok videos into ads with a few easy taps. Read on to learn more. The post TikTok Introduces More Ways To Boost Organic Content With Promote appeared first on Search …

John Mueller’s answer to a question about structured data shows differences between official Schema.org documentation and what Google recommends The post Google On Use Of Product Structured Data For A Services Business appeared first on Search Engine Journal.…

When it comes to B2B marketing, there’s nothing quite like LinkedIn Ads. Here’s everything you need to know to get started with them. The post LinkedIn Ads: A Complete Guide For Beginners appeared first on Search Engine Journal.…

Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Breaking with previous guidance, Google didn’t intend for this type of AMP content to match your non-mobile content. …