Google Analytics: New Features For Managing Large Data Sets via @sejournal, @MattGSouthern

Google has launched a new API to retrieve call history data from your Google Business Profiles, you know, when people click call this business from Google Search and Google Maps. They named it the “My Business Business Calls API” – shouldn’t it be named the “Google Business Profiles Business Calls API” instead?

Google has just rolled out Performance Max experiments, and Twitter has taken notice. Performance Max experiments are rolling out in Google Ads! The highly-anticipated Performance Max feature is now available in Google Ads accounts. @rustybrick pic.twitter.com/qlJEqs5WGV — Tauqeer Aziz (@tauqueeraziz) January 19, 2023 Why we care. If you’re an advertiser using Performance Max, you can use this feature to test changes to your account before applying them permanently. Recommendations as experiments. Last year Google launched the ability for advertisers to apply recommendations as experiments. In October, […]

Automating content creation with generative AI is a promising solution for resource-strapped businesses and teams. But when it comes to SEO, cost-savings don’t matter as much as content quality. As Google’s search algorithms place greater weight on helpful content, gauging AI-driven content’s value from an SEO standpoint is critical. Let’s use Google’s template for search quality – experience, expertise, authoritativeness and trustworthiness or E-E-A-T – to assess and improve AI-generated content.  In this article: The meteoric rise of generative AI. Google on AI content. E-E-A-T for […]