Google has published a new, or vastly revamped, document on SEO link best practices. The previous document was just on how to make your links crawlable but the new one adds tips on anchor text placements, how to write good anchor text, internal links within your content and external links from other sites.
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Daily Search Forum Recap: January 5, 2022
Here is a recap of what happened in the search forums today…
Google: If CTR Drove Search Rankings, The Results Would All Be Clickbait
Google is constantly, for years and years, saying it does not use click through rate (CTR) for search ranking purposes. John Mueller of Google was asked this again and he said “if CTR were what drove search rankings, the results would be all click-bait. I don’t see that happening.”
Google +Topic Search Bar Refinements Finally Goes Live On Desktop
After so much testing and several months after going live on mobile search, Google has announced the +topic search bar refinements are now officially live on the desktop search results.
