Gary Illyes posted a new blog post on the Google Search Central site asking all of you to stop using 403 and 404 server status codes to reduce the crawl rate of Googlebot. He said they have seen an uptick in the number of sites and CDNs doing this and they need to cut it out.
Related Posts
Google Search Console Reporting To Gain Google Lens? Not Yet…
As Google Lens becomes more and more popular, SEOs are asking, will we be able to see what traffic we get from Google Lens in Google Search Console? The answer is that Google Search Console currently does not support showing Google Lens traffic or data and likely won’t in the foreseeable future.
Google Ads To Address Concerns Over Third-Party Sales Solicitations & Poor Advice
You probably get these emails all the time from a third-party Google Ads rep asking you to make adjustments to your campaigns, specifically to increase budgets and to go all in on RSAs, responsive search ads. Well, Ginny Marvin, the Ads Liaison at Google, said on Twitter “We are working to address this specific incident as well as the broader concern.”
Google is testing new Rewarded Ad Gate beta program for publishers
Google has just started testing a new rewarded ad beta program for publishers to serve their players long-form, playable ads. How it works. As described by WebmasterWorld.com, “The Rewarded Ad Gate beta program will give you an opportunity to monetize your most engaged users. If a user frequently visits your site, you’ll have a way to collect additional ad revenue.” 1. The Rewarded Ad Gate will be displayed to a visitor on their fifth-page view of each month.2. If the visitor chooses to view a short […]


