Google Ads: New Features For Performance Max Campaigns via @sejournal, @MattGSouthern

For the past several weekends, I’ve been reporting about a Google search ranking algorithm update that hit on a Friday and continued throughout the weekend. Well, last weekend was the Thanksgiving holiday in the US and I did see some signs of a possible Google Search ranking algorithm update – but truth is, it is unlikely that Google pushed something out on a Friday of Thanksgiving.

John Mueller of Google said that by just moving a link from one position on a page to another position on a page – you likely won’t see any ranking boost from that action. He said on Twitter “I wouldn’t assume that you’d get a boost out of just moving links from one part of the page to another part though.”

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