Google Business Profiles lets you access and edit your business profile from web search (like it or not) and recently, Google has been testing showing a “see photos” button in addition to the normal “add photos” button.
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What to do when the wrong page ranks for a keyword
We’ve all heard about search engine optimization (SEO), but what about search engine de-optimization? In one Search Off The Record episode, Martin Splitt, Gary Illyes, and Lizzi Sassman discussed de-optimization – the process of taking a page off SERPs. The goal of deoptimization is ranking the page that is most likely to attract qualified traffic and conversions. If you’ve ever ranked the “wrong” page for a keyword, this article is for you. Get ready to learn the de-optimization process so you can earn clicks from qualified […]
