Google Ads announced four new features coming soon to Performance Max, including campaign-level brand exclusions, page feeds, video creation tools and more reporting. Ginny Marvin, the Google Ads Liason, said on Twitter, “you likely saw account-level negative keywords started rolling out next month for brand suitability & other purposes.”
Related Posts
Do you plan to attend in-person events in the next year?
I miss in-person events. I haven’t been to a search marketing conference since late 2019. But as much as I miss in-person events, I’m not sure if I’m ready to return to conferences in the real world. After all, our free SMX Advanced event in June was 100% online – and got absolutely amazing scores from the 8,000+ search marketers who attended. This year, we’ve seen the return of in-person marketing conferences (as well as hybrid events) – and attendance levels are definitely not back to […]
Google Ads for B2B: How to overcome challenges, platform limitations
B2B marketers tend to be excluded from most articles, case studies and examples. Even when we get mentioned, our marketing efforts are bucketed as “B2B” and not industry-specific. However, there are many sub-categories of B2B marketing (e.g., SaaS, ecommerce, education, healthcare). After working with hundreds of B2B accounts, I’ve found there are multiple factors that people tend to overlook or don’t even consider using because it is not “B2B” specific. That’s a costly mistake. This article will cover basic challenges when using Google Ads for B2B […]
8 important content strategy goals to consider
Goal-setting is one of the most important pieces of content strategy. Every guide you’ve ever read on building a content strategy probably mentions goals somewhere. Goals matter because they give your content marketing direction and purpose. Instead of creating content randomly, you’ll create content for specific reasons, and each piece will contribute to growth. Because, without goals, content is just content. But add a goal behind it, and it becomes a tool for your business. But it’s one thing to say, “Set goals for your content […]


