With the increased prevalence of automation in campaign management platforms, advertisers must possess analytical skills that will allow them to comprehend changes in funnel performance, as well as detect optimization opportunities. During my SMX Next presentation, I highlighted formulas and functions within Microsoft Excel that can help advertisers with data manipulation. When it comes to creating impactful analysis, meaningful time needs to be invested in the creation of the dataset. Using these techniques, you will create data sets that can be aggregated at scale, while enabling […]
