Build a winning marketing attribution framework by Cynthia Ramsaran

Equipping marketing leaders with the skills, tools and data they need to prove ROI is like setting out to sea on a fishing expedition.

Rather than distributing equal bait to each rod of a marketing campaign despite not knowing which will produce the most bites, marketing attribution teaches marketers to assemble the best combination of bait before casting its line into a sea of prospects.

Register today for “Build a Winning Marketing Attribution Framework,” presented by Chanel99 and learn how to overcome the top three challenges in marketing attribution.

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Google Ads’ Keyword Matching Process Detailed In New Guide via @sejournal, @MattGSouthern

This day in search marketing history: March 1