Google Ads Adds Automatically Created Assets & Loses Some Location Targeting Settings

I tell my clients two things to frame organic search discussions around content and user experience: Search engines want to provide answers to their users in one click or less. If you design your website with the idea of getting answers to visitors’ questions as efficiently as possible, your site should earn more attention in organic search Search engines must keep their users happy to retain and/or grow their market share. Therefore, it’s in their best interest to send people to websites that they calculate will […]

Successful search marketing requires thoughtful coordination between diverse teams responsible for SEO, PPC, analytics, and beyond. One key to nurturing that coordination is a shared training experience that gets teams on the same page, speaking the same language, and working towards a shared vision of success. Sign your team up for their choice of SMX Master Class – happening live online August 16-17 – to sharpen skills, broaden horizons, and learn actionable tactics that drive measurable results… and save up to 20% off while you’re at it! With six unique, expert-led courses to choose from, the […]

The core component of this year’s Google Marketing Live (GML) event can be summed up with just two letters: AI. There will soon be AI here, AI there and AI everywhere in your Google Ads account.  Following the trend of Google I/O, the majority of the announcements today featured some form of artificial intelligence.  Here’s a recap of everything you need to know from Google Marketing Live, with links to our full coverage of each major announcement. Google Ads lets you create campaigns using conversational AI […]