With YouTube Shorts monetization, how much money can creators make compared to the TikTok Creator Fund? Here are the differences. The post YouTube Shorts Monetization: How It Compares To TikTok appeared first on Search Engine Journal.

If you’re still on the waitlist for the new Bing, then it shouldn’t be too much longer. Corporate Vice President & Consumer Chief Marketing Officer, Microsoft Yusuf Mehdi posted on Twitter that they’ll be rolling it out to “millions of people” over the next couple of weeks. Hey all! There have been a few questions about our waitlist to try the new Bing, so here’s a reminder about the process: We’re currently in Limited Preview so that we can test, learn, and improve. We’re slowly scaling people off the waitlist daily. If you’re on the waitlist,… https://t.co/06PcyYE6gw pic.twitter.com/Lf3XkuZX2i — Yusuf […]

New Bing has been available to a small portion of the general public for about a week now. I’ve been playing around with the new AI-powered chat feature for a few days and it works better than I was expecting. If you’ve spent some time testing out ChatGPT, and were impressed by its capabilities, you’re likely to have a similar experience with New Bing. Unlike ChatGPT, New Bing has access to current crawl data from the web, with Bingbot being a key differentiator. In this article, I’ll be providing some early thoughts on New Bing, details on how I was […]

Google Analytics introduces the following new features that enhance the reporting experience, especially for properties with large and complex data: Data quality icon at the individual card level. Previously, the Data quality icon appeared at the top of the Reporting snapshot report and the overview reports. However, different messages can apply to different cards. With this update, Google Analytics more precisely shows which messages apply to each card in a report. Why data quality is important. If a data quality icon appears on a particular card, it may indicate that the data for that card is incomplete, inaccurate, or not […]

February 2023 is just halfway through and it’s already been a red-letter month in SEO following dual announcements from Google and Microsoft regarding their new AI-powered search functionality. Since then, SEOs have fielded plenty of questions from clients trying to understand what the news means for their brands. While it is a bit early to tell definitively, a few themes have emerged. How does this impact the SERPs? For starters, clients continue to rely on their agency partners to absorb and translate news like this. That’s according to Alec Cole, an SEO strategist at performance marketing agency Amsive Digital, who […]

The Privacy Sandbox beta is a tool that enables businesses to monetize your data without directly accessing it, which Google says is considerably better for safeguarding user privacy. The spotlight is currently on the alterations being implemented to Google Chrome, where they pledge to eliminate third-party cookies, which have been the primary method utilized by companies (including Google) to trace your online activity for the past three decades. The new beta test rolls out first to a “small percentage” of Android 13 devices and will expand over time. You’ll get a notification if you’re selected, with the option to opt-in […]

We know that in-game ads can benefit publishers, developers, and advertisers. Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand.  But what’s the difference between an exchange and a network? A video ad network is a company that connects publishers and advertisers. Google would be an example of an ad network because it connects both supply and demand. Those platforms collect inventory from publishers and sell it to advertisers.  An exchange is a platform that allows publishers and advertisers to buy and sell ad inventory from multiple networks. It […]

If you’ve seen a bunch of your Google ads getting disapproved over the last day or two, don’t worry. Google advertisers have seen a massive number of their ads being disapproved for various reasons, such as “malicious software” and “circumventing systems.” Anyone else getting hit with a wave of Google Merchant Center and Google Ads accounts disapprovals, in the last hour? 5 GMCs and 4 Ad accts Some of these accounts have been running with same site for year (sites built on Shopify, WordPress and custom).#googleads pic.twitter.com/G84Rm1ks4w — Lior Krolewicz (@yaelconsulting) February 14, 2023 Google is on it. Google Ads […]

Local is no longer just about listings, but omnichannel experience and engagement. Today’s consumers want a personalized experience and engagement with local businesses through digital storefronts. To gain the trust of local consumers, brands must focus on delivering quality interactions and relevant information.   This article will cover local trends that search marketers must know and do for 2023, along with insights from leading industry practitioners Greg Sterling and Mike Blumenthal, co-founders of Near Media, Joy Hawkins, Founder of Sterling Sky, and Dixon Jones, CEO of inLinks.  Local trends and factors impacting the local ecosystem    Consumers are moving from buying […]

Last night, Google Ads started to suspend and mass disapprove Google Ads and Google Merchant Center campaigns. There are numerous reports of this issue starting around 4 pm ET on Tuesday, February 14th.

Here we go again; yet another Google search ranking algorithm update seems to have touched down on February 14th, maybe as early as February 13th, and seems to be continuing to shake things up throughout today. We previously covered unconfirmed updates on the 8th/9th and also the 4th.

Are Facebook ads still working in 2023? That’s the question everyone keeps asking and I’m excited to say – yes, absolutely! Facebook (Meta) has been a difficult beast the last couple of years since Apple iOS 14 changed everything. But as Facebook’s modeling and AI have caught up with all the changes, I’m now seeing better ad performance than I’ve seen in years. While I do think it’s smart to diversify your advertising channels, Facebook is still the top social network at 2.9 billion monthly active users and they just passed the 2-billion mark for daily active users.  In this […]

In the modern ecommerce world, personalization is everything. It’s what engages customers, inspires them, and keeps them coming back. As the global economy remains uncertain, it’s important to apply those personalization tactics to your tried-and-true customer communication strategy — email marketing. Simply put, first-party data is the fuel you need to drive successful email personalization initiatives and strategies in ecommerce. Specifically, first-party data is customer information that your company collects directly via its own channels and sources with the customer’s consent. These channels include email, mobile apps, websites, social media, SMS, and more. Since you are collecting this data yourself, […]

Just a PSA, Google is fully deprecating the legacy Google My Business API on February 20, 2023 – this coming Monday. This is not new, most of those using the old API had most of its features deprecated now and we reported about this last year. But now the remainder of the features are fully going offline this coming Monday.

When the new Microsoft Bing AI copilot was announced, and I reported about the changes to the Bing webmaster guidelines, Glenn Gabe also picked up on some potentially problematic language in the new Bing terms of service.

The other week I spotted this Twitter thread where someone was able to ask Microsoft Bing AI chat what its codename is. In short, Bing AI responded that it was “Sydney.” The back-and-forth interaction is very Westworld interaction-like, which is funny.