Google’s John Mueller said he thinks, and he said he might be wrong, that the final mobile-first indexing batch will be done in the next couple of months. Desktop indexing is not going away, and it will be used for “a tiny number of sites,” John added.

Gary Illyes from Google is back and this time he said that those “Checking if the site connection is secure” interstitials you see on some sites, some of the time, is the “last search-friendly things you can do.”

I believe Google changed the sitemaps-related search developer documentation last week. I am not sure if any of the content specifically changed, but Google did rename some of the pages and create new pages, maybe to consolidate the content and make it easier to understand and access.

Last November Google introduced a new catchall search spam policy named policy circumvention. That spam policy was listed to be able to take action on sites that bypass the other Google spam policies through other means.

It is somewhat satisfying to see non-SEOs dig deeper into how search is changing at Google and Bing and to hear the concerns they have about these changes. We covered your concerns as SEOs and publishers a week ago but now the big publishers are voicing their concerns around AI-search and what it means for publishers.

If writing isn’t your forte, good news: Content marketing isn’t limited to written formats. Any type of content that your audience can consume, learn from, and enjoy is fair game. And that includes podcasts. Podcasting is a popular and fast-growing medium – 79% of Americans aged 12 and up are familiar with podcasting, and 62% have listened to a podcast at least once. Podcasts exist for every topic under the sun: movies, music, fashion, beauty, news, culture, gaming, true crime, cooking, mental health, books, marketing, the environment, fiction, self-help, education, finance, comedy – and more. No matter your industry or […]

In part one, we go through Jeff Ferguson’s long history in search marketing. In part two, we pick up with him starting his own agency. Then in part three, we talk about the state of SEO studies…

With TikTok’s new feature, content creators can turn their existing TikTok videos into ads with a few easy taps. Read on to learn more. The post TikTok Introduces More Ways To Boost Organic Content With Promote appeared first on Search Engine Journal.

John Mueller’s answer to a question about structured data shows differences between official Schema.org documentation and what Google recommends The post Google On Use Of Product Structured Data For A Services Business appeared first on Search Engine Journal.

When it comes to B2B marketing, there’s nothing quite like LinkedIn Ads. Here’s everything you need to know to get started with them. The post LinkedIn Ads: A Complete Guide For Beginners appeared first on Search Engine Journal.

Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Breaking with previous guidance, Google didn’t intend for this type of AMP content to match your non-mobile content. Instead, this mobile-only content was supposed to be unique. Specifically, Google said AMP Story content should be “fulfilling and standalone.” In addition to Hearst and The Washington Post, Google worked with CNN, Meredith, Mashable, Mic, Vox and Condé Nast to develop and roll out AMP Stories. Dig deeper: Google gets in on mobile ‘story craze’ with new AMP Stories format […]

Google penalizes JCPenney for link scheme In 2011, JCPenney was caught engaging in link schemes and, as a result, found itself on the receiving end of a Google penalty. The New York Times was apparently perplexed by how well jcpenney.com ranked in organic search for practically everything the retailer sold. So they asked someone familiar with SEO to look into it. What they found: JCPenney’s site had thousands of peculiar links pointing to it with very descriptive anchor text. The Times shared its findings with Google – and Google took manual action. The JCPenney website was nowhere to be found on Google […]

Yahoo officially rejects Microsoft In 2008, rumor became reality as Yahoo rejected Microsoft’s $45 billion bid to buy Yahoo. The company concluded that the proposal substantially undervalued Yahoo and was not in the best interests of Yahoo and its stockholders. Microsoft basically rejected Yahoo’s rejection, calling it “unfortunate” and pledging to “pursue all necessary steps” to get what it called its “full and fair” proposal to be accepted. In other words, this wasn’t the end of the story. Dig deeper: Not So Crazy: Yahoo May Partner With AOL To Escape Microsoft Official: Yahoo Says No To Microsoft Microhoo: Divining The […]

Here is a recap of what happened in the search forums today…

Google is updating its Lighthouse 10 tool to remove one of the overall Core Web Vitals metrics, Time To Interactive (TTI). Google will be assigning the TTI weight to Cumulative Layout Shift (CLS), which will give CLS a total of 25% of the overall performance score. TTI is not a Core Web Vitals metric used in Search Console or ranking, but it was used in Lighthouse, Google’s developer tool. What Google said. Google posted on its Chrome developer blog: “The venerable Time To Interactive (TTI) metric is being removed in Lighthouse 10, concluding the deprecation process started in Lighthouse 8. […]

Google will begin to accept and run ads for online horse racing in the following states: Maryland Pennsylvania West Virginia Virginia The Google Ads Gambling and games policy for United States country-specifics will be updated in February 2023. Advertisers must apply for certification. Application for certification will be open to advertisers who wish to promote online gambling content in the above states on February 22, 2023. The Gambling and games policy page will be updated when the policy goes into effect. Why we care. If you or your clients are involved in sports betting, or your brand is in this field, will soon have the […]

Yusuf Mehdi, Corporate Vice President & Consumer Marketing Office at Microsoft, announced last night that in 48 hours, over one million people had joined the waitlist for the new AI-powered Bing search engine. One million. Yes, that is, one million people in 48 hours have signed up to try the new AI-powered Microsoft Bing search engine. Yusuf Mehdi posted, “We’re humbled and energized by the number of people who want to test-drive the new AI-powered Bing! In 48 hours, more than 1 million people have joined the waitlist for our preview. If you would like to join, go to http://bing.com/new!” […]