Google’s John Mueller said he thinks, and he said he might be wrong, that the final mobile-first indexing batch will be done in the next couple of months. Desktop indexing is not going away, and it will be used for …

Gary Illyes from Google is back and this time he said that those “Checking if the site connection is secure” interstitials you see on some sites, some of the time, is the “last search-friendly things you can do.”…

I believe Google changed the sitemaps-related search developer documentation last week. I am not sure if any of the content specifically changed, but Google did rename some of the pages and create new pages, maybe to consolidate the content and …

Last November Google introduced a new catchall search spam policy named policy circumvention. That spam policy was listed to be able to take action on sites that bypass the other Google spam policies through other means.…

It is somewhat satisfying to see non-SEOs dig deeper into how search is changing at Google and Bing and to hear the concerns they have about these changes. We covered your concerns as SEOs and publishers a week ago but …

If writing isn’t your forte, good news: Content marketing isn’t limited to written formats.

Any type of content that your audience can consume, learn from, and enjoy is fair game. And that includes podcasts.

Podcasting is a popular and …

In part one, we go through Jeff Ferguson’s long history in search marketing. In part two, we pick up with him starting his own agency. Then in part three, we talk about the state of SEO studies……

With TikTok’s new feature, content creators can turn their existing TikTok videos into ads with a few easy taps. Read on to learn more.

The post TikTok Introduces More Ways To Boost Organic Content With Promote appeared first on Search …

John Mueller’s answer to a question about structured data shows differences between official Schema.org documentation and what Google recommends

The post Google On Use Of Product Structured Data For A Services Business appeared first on Search Engine Journal.…

When it comes to B2B marketing, there’s nothing quite like LinkedIn Ads. Here’s everything you need to know to get started with them.

The post LinkedIn Ads: A Complete Guide For Beginners appeared first on Search Engine Journal.…

Google AMP stories launch

In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users.

Breaking with previous guidance, Google didn’t intend for this type of AMP content to match your non-mobile content. …

Google penalizes JCPenney for link scheme

In 2011, JCPenney was caught engaging in link schemes and, as a result, found itself on the receiving end of a Google penalty.

The New York Times was apparently perplexed by how well jcpenney.com …

Yahoo officially rejects Microsoft

In 2008, rumor became reality as Yahoo rejected Microsoft’s $45 billion bid to buy Yahoo.

The company concluded that the proposal substantially undervalued Yahoo and was not in the best interests of Yahoo and its stockholders.…

Here is a recap of what happened in the search forums today……

Google is updating its Lighthouse 10 tool to remove one of the overall Core Web Vitals metrics, Time To Interactive (TTI).

Google will be assigning the TTI weight to Cumulative Layout Shift (CLS), which will give CLS a total of …

Google will begin to accept and run ads for online horse racing in the following states:

Maryland

Pennsylvania

West Virginia

Virginia

The Google Ads Gambling and games policy for United States country-specifics will be updated in February 2023.

Advertisers must …

Yusuf Mehdi, Corporate Vice President & Consumer Marketing Office at Microsoft, announced last night that in 48 hours, over one million people had joined the waitlist for the new AI-powered Bing search engine.

One million. Yes, that is, one million …