Learn the latest techniques in blogging and link building in our latest SEJ Show episode. The post Link & Blogging Strategies For 2023 [Podcast] appeared first on Search Engine Journal.

When a consumer chooses a business, one of the first things they look at is their Google reviews. Consumers want to know what other people who have used a company previously think about that business before agreeing to give them their money. This is why it is essential for business owners to keep track of their Google reviews as well as their competition. Keeping track of your reviews There are many tools on the market these days, but I have yet to find one that keeps track of reviews that get deleted. So, I think it is important to keep […]

TikTok has expanded its quick Promote ad feature with four new options, making it easier for brands to increase the visibility of their posts through a streamlined campaign creation process within the platform. The new Promote campaigns. Brands will now be able to: Drive more visits to your TikTok page – TikTok’s added a new Promote goal focused on driving traffic back to your TikTok page, as opposed to your website Get more messages from potential customers – Prompt more direct interaction in the app with a new ‘more messages’ Promote goal Boost other creators’ content – Brands can also now use Promote to amplify […]

Microsoft has just announced six new products and features for this month. Let’s dive in. Expansion into 34 additional markets Recently, Microsoft Advertising announced its expansion into 34 additional markets, bringing the total number of markets served to 164 globally. The 34 latest markets now available to all Microsoft Advertising customers include: American Samoa, Anguilla, Barbados, Belize, Benin, Bermuda, Botswana, British Virgin Islands, Burkina Faso, Cameroon, Cote d’Ivoire, Faroe Islands, Gabon, Gibraltar, Greenland, Grenada, Jamaica, Marshall Islands, Niger, Northern Mariana Islands, Republic of Congo, Rwanda, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and the Grenadines, Senegal, Somalia, Suriname, Tonga. […]

It’s 2023, and no matter how many “SEO is dead” articles get published, SEO isn’t going anywhere. Reports suggest that the global SEO market size is expected to reach $122.11 billion in 2028. But, with that kind of growth, SEO will have to change along with it – as will the skill set of SEO practitioners. In this article, I’ll cover seven emerging skills that SEOs will need to master to ensure their place at the table in the goliath SEO industry. Let’s dive in. 1. Value articulation If you work as a freelance SEO, you’ll have this one down […]

Chris Long asked a poll on LinkedIn, asking “How important is the Yandex leak for SEO?” He had 517 responses and by the responses, it seems like most SEOs don’t find the leak too important. Only 11% said it is “extremely important” and 16% said it is “important.”

Google’s John Mueller confirmed that the GoogleProber and the GoogleProducer (which we covered here) are both legit Googlebot user agents and crawlers. “These are official Google requests with a user-agent specific to the Google News config in Publisher Center so if they are blocked the feeds you set up may not work properly,” John added.

Google Search now shows a carousel at the top of the search results for hotel results. Previously, Google showed a list view and only showed the carousel inside the hotel pack.

Google now can show you a Merchant Center with Google Business Profile status dashboard in the search results. This is similar to how Google shows your local business profile in search, also similar to the Search Console dashboard and Google Ads summary box in search.

Google’s Danny Sullivan reiterated that when it comes to AI content, Google is fine with it, as long as the content is useful and written for people. If you are using AI to write spam, then that is against Google’s guidelines. But Google also added a new section to the people-first content section on “who, how and why” with your content.

Retail media may be a new buzzword, but it’s an old concept. It’s media provided by the retailers, with a new name and digital makeover.  Think back to that old cutout of Hulk Hogan standing at the edge of your childhood supermarket aisle hawking chips. Retail media is like that but on the web. With retail media ad spending on pace to grow over 20% in 2023 to upwards of $45 billion, it’s no surprise that retailers of all shapes and sizes are running for a piece of the pie.  That pie is growing bigger by the minute given the […]

Microsoft Advertising has updated its platform with several new features, including automated bidding and last-touch attribution, in-market audience segments, and conversion tracking enhancements. The post Microsoft Advertising Launches Audience Segments For Valentine’s Day appeared first on Search Engine Journal.

Should you choose an XML or HTML site map? Determine whether your site needs them and create one with the help of top recommendations. The post What Is A Sitemap? Do I Need One? appeared first on Search Engine Journal.

Google Buzz launches In 2010, Google revealed its latest attempt to create a social network and compete with Facebook and Twitter. And they called it Google Buzz. Buzz was tied to two main elements – Gmail and mobile. But would users want social networking to invade their inbox? As we noted at the time, there were a couple of “risky” features. The launch was generally greeted with heavy criticism and Buzz would quickly become a privacy nightmare that would hang on for dear life until Google tried its luck again with Google+. Dig deeper: Google Buzz: Google Takes On Twitter, […]

We’re seeing multiple sources and reports that Twitter is down for users across the globe. BREAKING – TWITTER DOWN GLOBALLY : Most users on Twitter are currently unable to tweet — issue is prevalent across the world. #TwitterDown Like this tweet if Twitter is down for you. pic.twitter.com/0GLYF2goDI — Upward News (@UpwardNewsHQ) February 8, 2023 If you’ve tried to Tweet any time in the last 2 hours like I did, you may have noticed. Why we care. You might not be able to Tweet. There’s no word on when it’ll be back up and running, but we’ll keep you updated. […]

Find out why sitelink assets (formerly sitelink extensions) are my favorite feature and how to use them in Google Ads. The post Sitelink Assets (Extensions) Best Practices & Examples appeared first on Search Engine Journal.