Twitter announced the new feature in a long Tweet. need more than 280 characters to express yourself? we know that lots of you do… and while we love a good thread, sometimes you just want to Tweet everything all at once. we get that. so we’re introducing longer Tweets! you’re gonna want to check this out. tap this … https://t.co/lge9udRzLE — Twitter Blue (@TwitterBlue) February 8, 2023 Twitter Blue only. In the announcement, Twitter says, “while only Blue subscribers can post longer Tweets, anyone and everyone can read them. you can reply to, retweet, and quote Tweet a longer Tweet, […]

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Microsoft demoed its new Bing experience with co-pilot, ChatGPT and I got to say…

With its new Cost-Per-Hour Masthead, YouTube is giving brands and advertisers the ability to buy its most visible placement during the hour(s) leading up to, during or after priority moments such as a sports game or movie release. What they look like. Here’s what a Masthead ad looks like on a desktop or PC. Here’s what the ads look like on a mobile device. Preview your ad. You can see what your ads would look like by using the Masthead Preview Tool. Technical specs. You can review YouTube’s technical specs for Masthead ads here. Why we care. YouTube’s Cost-Per-Hour Masthead […]

With all the buzz around AI-generated content, Google decided to reiterate and clarify some of its advice around AI-generated content. The short answer is that Google does not care who or what writes your content as long as that content is written to help people and not to manipulate the search results. Google’s take. Google wrote, “Our focus on the quality of content, rather than how content is produced, is a useful guide that has helped us deliver reliable, high quality results to users for years.” Google went on to explain that you can use AI and automation to create […]

Google has released a statement regarding its approach to AI-generated content in its search results, along with updated guidance for publishers. The post Google Sets The Record Straight: AI Content In Search Results appeared first on Search Engine Journal.

Pinterest is leaning hard into its shoppable video and advertising-based revenue generation as part of its growth strategy. Despite a 6% drop in monthly active users (MAUs) in the fourth quarter of last year, the social platform has regained growth, with a 4% increase in MAUs to 450 million and significant growth in mobile app users in the fourth quarter of 2022. What Pinterest says. As part of its formal strategy, Pinterest aims to increase engagement and enhance advertiser outcomes through shoppability, along with enhancing monetization per user and streamlining operations. According to surveys, over half of Pinterest’s users consider […]

Looking for an accurate, up-to-date and helpful guide to the “big picture” elements of search engine optimization? Good news: We’ve just updated and expanded our popular What is SEO resource. Search Engine Land’s guide, which was originally published in 2010 (here’s what it looked like, via the Wayback Machine), has earned hundreds of thousands of links and been viewed by millions of people. Search engine optimization remains critical for companies of all sizes and types. Our revised guide can help you whether you’re just beginning your SEO career journey or you need an authoritative and trustworthy resource to help explain […]

Over the past month or so, nearly all the 2023 industry outlook articles I’ve perused (as well as my own) included a common theme:  Recessionary trends in the macroeconomy will pressure digital marketers to show the impact of their investments.  One of the core tenets I live by (and if my fiancée reads this, she’ll probably roll her eyes) is, “Focus on what you can control.” Translating this concept to PPC marketing, it is now more important than ever to put processes and tools in place to maximize control over your budgets.  Business objectives may change and have a ripple […]

Google has announced many changes coming to Google Search, Google Lens, Google Maps and Google Translate today. This comes out of the live stream from Paris this morning, which we thought would be originally around Google’s AI efforts in Search but that was quickly announced on Monday as Google Bard. So what is new? Google did spend some showcasing Bard again, we covered that in detail over here. Multisearch / Lens updates Google announced a few updates and new information across multisearch, Android and Google Lens specific to Google Search. What is Google multisearch? Google multisearch lets you use your phone’s […]

See how Google is using AI to create a more intuitive and interactive map experience with immersive view, AR navigation, and features for EV drivers. The post Google Maps Brings A New Level Of Interactivity To Your Journey appeared first on Search Engine Journal.

Google is adding new AI-powered features to Google Lens and multisearch. Learn how these new features make searching easier and more efficient. The post Google’s New AI-Powered Features: Search Just Got Smarter appeared first on Search Engine Journal.

Discover the latest advancements in language translation with Google’s AI-powered features in Google Translate. The post Google Launches AI-Powered Contextual Translations appeared first on Search Engine Journal.

Video game platforms have come a long way since the days of Atari. Nowadays, platforms have become more versatile, accessible, and interactive, offering players an ever-increasing range of experiences and options. Whether you’re a player, developer, or advertiser, here are several options of the most popular game platforms to get you started.  This is the third article in our series on why video game advertising is a huge opportunity for brands in 2023. Roblox Roblox is an online platform and storefront where users go to play games. Roblox itself is not a game, but rather the platform developers use to […]

A few weeks ago, we reported that Google dropped the podcasts carousel from the search results. Well, now Google confirmed the podcast carousel is 100% going away within the Google Search results.

Almost a year ago, Google began to integrate clipable coupons into Google Shopping. Well, now it seems that Google is testing showing those clipable coupons directly in Google Search, and not just in Google Shopping.

For the past few weeks, there have been reports via the Local Search Forum that Google has been removing emojis and special characters from business names within Google Business Profiles. This means if you try to add an emoji for your name to stand out in the Google local listings, Google may remove that emoji.