Microsoft fully launched the quality updates in version 96 of Bing AI Chat on February 28th. It is a tad late, but it is live and reduces cases where Bing refuses to reply and instances of hallucination in answers.

B2B marketing leaders voice similar concerns around paid search: “We’re not reaching the right people.”  “We need to attract more decision-makers.”  “We want to go up-market and target larger companies.”  “We need to close larger deals.”  These are just a few pain points keeping marketers up at night. Targeting the ideal customer is a challenging and can lead to budget waste and a high cost per qualified lead.  Compared LinkedIn targeting which offers options such as company size and job title, paid search requires more elbow grease.  Follow these best practices when running enterprise PPC campaigns for B2B brands. 1. […]

Managing online reputation can be challenging. You must keep up with Google’s ever-changing algorithms and rich results, including the People also ask box.  Also known as PAA, this Google SERP feature plays a significant role in a brand’s online reputation. A potential client’s first impression of your company can be easily swayed based on the sentiment of the questions and answers presented by the PAA.  Over the last year, my team and I have been studying and testing newer methods of influencing the PAA snippet. We recently found success for a client in the educational services industry struggling with a […]

Google provides an update on upcoming FLEDGE features and services in the Privacy Sandbox proposal, giving more direction for PPC and SEO. The post Chrome FLEDGE Update Provides Hope For PPC & SEOs appeared first on Search Engine Journal.

As an industry in a constant state of flux – thanks to changing algorithms, user needs, and competitor content – search engine optimization is a field that demands professionals stay up to date on the latest trends and best practices. While you could spend hours scouring the internet for valuable articles, forum discussions, and the like, there’s a better way to gain new knowledge and grow your network simultaneously: SEO conferences. And one of the best places to reap the benefits of this – not to mention grow your network – is at an SEO conference. There you’ll find a […]

R.I.P., DMOZ In 2017, DMOZ – The Open Directory Project that used human editors to organize websites — announced it was closing as of March 14. By this time, DMOZ had been mostly forgotten as a resource. Perhaps the biggest surprise was that it took so long. DMOZ was born in June 1998 as “GnuHoo,” then quickly changed to “NewHoo,” a rival to the Yahoo Directory at the time. It was acquired by Netscape in November 1998 and renamed the Netscape Open Directory. Later that month, AOL acquired Netscape, giving AOL control of The Open Directory. Read all about it in RIP […]

Here is a recap of what happened in the search forums today…

Google Ads simplifies location targeting. Low-impact options removed, targeting experience improved. The post Google Ads Announces Changes To Location Targeting Settings appeared first on Search Engine Journal.

Learn from Google’s Search Relations team how to minimize risks and avoid traffic loss during site moves. The post Google: Don’t Combine Site Moves With Other Big Changes appeared first on Search Engine Journal.

Google’s Search Ads Week kicked off with two new tools to help advertisers deliver faster creatives and better performance. Create new assets with Google’s AI  New customer acquisition goals A couple of Search Week product updates: Automatically created assets are now available to all advertisers in English as an open beta & the new customer acquisition goal is now fully rolled out for Search campaigns: — AdsLiaison (@adsliaison) February 27, 2023 Create new assets with Google’s AI. Google’s goal is to help advertisers deliver effective ads to their target audience by having a variety of relevant creative assets available. To […]

Google has recently announced new tools to enhance search ads’ performance with artificial intelligence (AI). The post Google Introduces AI-Powered Search Ads appeared first on Search Engine Journal.

Google’s John Mueller went back and forth multiple times with some SEOs on the topic of using ChatGPT not to write content from scratch but to rewrite existing content. The responses from John are educational, useful and somewhat funny as well.

Well, this last February 2023 product reviews update has been pretty volatile and we have seen some significant ranking changes and the chatter within the SEO community has been pretty wild. This product reviews update seems to be much more widespread than previous product review updates and some SEOs think something is off with this update.

Does your brand have a strategy behind its content marketing? It should. Planning is integral to achieving that ever-elusive return on investment (ROI). Even if you’re not a natural planner, you’ll probably agree that most tasks are easier to achieve if you plan first. For instance, planning your meals for the week vs. winging it. Going grocery shopping with a planned list vs. nothing. Planning a trip vs. stepping off the plane with no idea what you’ll do or where you’ll go. Some people get excitement from living life in the unknown. But, for most of us, whether we want […]

In part one, we spoke about who Sam Michelson is and his business development techniques. In part two, we dive into CRM software and how they use it…