5 tips for capturing more enterprise-level leads with B2B search

B2B marketing leaders voice similar concerns around paid search: “We’re not reaching the right people.”  “We need to attract more decision-makers.”  “We want to go up-market and target larger companies.”  “We need to close larger deals.”  These are just a …

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The Best SEO Conferences For 2023 (Virtual And In-Person) via @sejournal, @lorenbaker

As an industry in a constant state of flux – thanks to changing algorithms, user needs, and competitor content – search engine optimization is a field that demands professionals stay up to date on the latest trends and best practices. …

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Google launched 2 new asset creation and customer acquisition tools

Google’s Search Ads Week kicked off with two new tools to help advertisers deliver faster creatives and better performance. Create new assets with Google’s AI  New customer acquisition goals A couple of Search Week product updates: Automatically created assets are …

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