Microsoft has updated the Bing webmaster guidelines to support the updates with the new co-pilot, AI, ChatGPT-powered version of Bing. Bing updated the answers section and added a new section for “conversation mode and Bing image creator.”

Yesterday I was at the Microsoft office with dozens of other media folks (lots of famous YouTubers also) for Microsoft to showcase its next evolution of Bing, the co-pilot for the web powered by the upgraded ChatGPT.

Microsoft has updated the Bing webmaster guidelines in conjunction with the announcement of the new AI-powered search featured in Bing Search. As a reminder, Microsoft announced a new, AI-powered search engine that people can chat with, ask questions, or even use to create content. With this, Bing has incorporated new guidelines for webmasters related to “conversation mode,” “answers,” and “Bing image creator.” What was added. Bing added a new section to the Bing webmaster guidelines for “Conversation Mode and Bing Image Creator.” The new section reads: “The new Bing conversation mode builds on the existing Bing experience to provide users […]

As I write this article, I see the irony in the headline… Learning to trust three major platforms – Google, Bing (I refuse to call it Microsoft Advertising), and Facebook (I still hate calling it Meta) – which just in the past month have laid off tens of thousands of employees.  And then on the first working day back in the office since Google’s mass layoff, the Google Ads UI goes down for 3 hours – the longest I can recall in my 18 years of doing this. Let’s just pretend to ignore that elephant in the room and discuss […]

The digital marketing landscape is constantly shifting, and the challenges that marketers face in 2023 are expected to be more complex than ever. As the global economy continues to be unpredictable, marketers must understand the challenges they will face and find ways to achieve their revenue goals in 2023. One of the biggest challenges marketers will face this year is the continued rise in customer acquisition cost (CAC). Luckily, there’s a solution. You already have engaged customers. You just have to reach them with the right message, in the right place, at the right time. That’s where personalization comes into […]

Satisfy the SEO needs of your customers beyond simple responsive design. The post What Is User Experience? How Design Matters To SEO appeared first on Search Engine Journal.

Google Chrome to mark non-HTTPS sites as ‘not secure’ In 2018, Google announced it would identify all sites that had not migrated to HTTPS as “not secure” in the Chrome browser. Google had already been pushing webmasters to make the change to non-secure websites for years – including hinting at a small ranking boost to further incentivize the shift. According to Google, in 2018: Over 68% of Chrome traffic on both Android and Windows was protected Over 78% of Chrome traffic on both Chrome OS and Mac was protected 81 of the top 100 sites on the web were using HTTPS by default […]

Everyone is creating the same SEO-driven content to rank high on Google. It’s time to set yourself apart by repairing SEO cannibalization. The post How To Get More Traffic By Fixing Keyword Cannibalizations Quickly & Effectively appeared first on Search Engine Journal.

ICYMI, Microsoft announced its new collaboration with ChatGPT during an event today. Being able to be there live at the event did have its perks. Like priority access to try out the new experience on Edge, Microsoft’s browser. Trying it out. I downloaded the Edge browser, signed in, and was given access to the new Chat feature. Since I’m in Seattle, and being somewhat of a coffee connoisseur, I wanted to know what the best coffee shops in Seattle were. So I asked, and I received. The style of the results and the way they’re presented is almost identical to […]

Today, Barry Schwartz and I had the great honor of being there live at the Microsoft Executive Briefing Center, or Building 33, for those in the know, for the announcement of their new Bing and Edge AI-powered search results experience. By leveraging the power of OpenAI, Microsoft will allow users to chat with, ask questions, or even use it to create content. But how will this affect advertisers? Ask and you shall receive. But not really. I asked that very questions during the Q&A portion of the presentation. I was told that ads were already incorporated and they were visible […]

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search launched Bard, it’s AI feature…

Google’s introduction of Bard yesterday was huge news. But perhaps the bigger news for SEOs was the preview of Google’s generative AI search results, which featured a grand total of zero links. That’s right. Google – a search engine – no longer links to its sources. You know, websites. What do you call a search engine that copies mass amounts of content from others to create its own content, without providing any credit (links)? I believe we still call that a scraper site. A popular 2014 tweet about Google being a scraper site remains maybe even more relevant today: .@mattcutts […]

Looking ahead to 2023 and beyond, businesses worldwide face lots of uncertainty. One thing will remain constant throughout this period — customers expect excellent experiences when interacting with a brand. According to Acquia’s latest CX Report, businesses plan to prioritize customer retention over the next 12 months: 56% plan to improve customer experience, and 58% will focus more on customer service. This should be a common goal. To weather a potential storm, businesses must keep customers by meeting and exceeding customer expectations. Register today for “Master the CX Trifecta in 2023: Data, Content & Tech,” presented by Acquia and create […]

Microsoft will launch a new, AI-powered search engine that people can chat with, ask questions, or even use to create content. We learned this today from Yusuf Mehdi, Corporate Vice President & Consumer Chief Marketing Officer, Microsoft today at a special Microsoft press event in Redmond. I’m live in attendance, along with Search Engine Land Editor Nicole Farley. Below is our live, ongoing coverage. The fastest way for me to get this news to you is to post this on Twitter. ChatGPT coming to search. A month ago, we reported that Microsoft was planning to add ChatGPT to search. But […]

Microsoft announces ChatGPT integration into Bing and the Edge browser to enhance user experience and productivity. The post Microsoft Announces ChatGPT Capabilities Coming To Bing appeared first on Search Engine Journal.

Mastodon was all the craze when Elon Musk took over Twitter, but its growth has not just slowed in the past several weeks but has actually declined. The monthly active users are now at about 1.4 million after reaching 2.5 million users in November 2022. The growth and decline. Wired published a great chart showing the growth and decline of Mastodon over the past several months. Why the decline. That is a good question, and many suspect that Mastodon, being a decentralized platform, is just too hard for the normal user to set up and use. Sure, there is a […]

I am currently in Seattle, and headed to the Microsoft Campus in Redmond, for an in-person press event. I decided to go, assuming it would be related to ChatGPT and Bing but Microsoft would not tell me what it was about, nor would Microsoft let us say we are going to the event. Then yesterday at 2pm, when the news broke about Google Bard (story will be here), Microsoft said we can talk about the event.