Google announces new AI-powered features in search results and introduces an experimental conversational AI service, Bard, powered by LaMDA. The post Google CEO Confirms AI Features Coming To Search “Soon” appeared first on Search Engine Journal.

YouTube Shorts creators can now join YouTube’s Partner Program and earn money with their content. Learn about the requirements and how the revenue-sharing model works. The post YouTube Shorts Monetization: How Revenue Sharing Works appeared first on Search Engine Journal.

Microsoft Bing powered by ChatGPT may offer more personalized results and features, with a chatbox replacing the search bar, summarized responses, and conversational search. The post Microsoft Bing & ChatGPT: 5 Possible Features At Launch appeared first on Search Engine Journal.

Image SEO is an intriguing niche because of the immediate impression images make when viewed.  Read on and I will share a comprehensive overview of my image SEO “secret manual.” In this article: The impact of images. Images in search: How they are processed and analyzed. Image SEO: Ranking factors and influential elements. Optimizing the image itself. Incorporating images into HTML pages. Promoting and distributing images. The impact of images Images are important because they communicate a wealth of information quickly, just with the initial view.  Logos are one example. Effective logos convey a unique identifier specific to one company. […]

Google’s John Mueller was asked again about if you should translate the content of the URL itself to the language of the content used on that page. John this time said, “translating parts of the URL per language is less critical for search.”

Google is testing a new design for the mobile search result snippets. Google is boxing in the snippet, the description text, of a specific listing in a gray-shaded curved box.

Google has confirmed that its latest efforts to filter out local reviews against its policies and guidelines went too far. Google, over the next few weeks, is working to restore the policy-abiding reviews that were removed by its automated systems as false positives.

Google has clarified in its search developer documents that JSON-LD, Microdata and RDFa are all fully supported forms for structured data and Google Search. Google wrote, “all three supported formats are equally fine for Google, as long as they are valid and implemented properly per the feature’s documentation.”

There may have been another unconfirmed Google search ranking algorithm update – this one also on the weekend, around February 4th, maybe kicking off on February 3rd. I am seeing signs from both chatter within the SEO community, and also, some of the tools are showing big swings around February 4th.

If you’re intimidated by writing any piece of content longer than 1,000 words, don’t be. Long-form content can be just as straightforward as dashing off a 500-word piece. It will take you slightly longer to do it, but there are huge benefits to reap from spending time creating long-form pieces. For one thing, longer content tends to perform better than short content. It earns more backlinks and is most likely to appear on Google’s first page.  Plus, bloggers continually report that longer content formats such as guides and ebooks are most effective. The ones who write ultra long-form posts (3,000+ […]

In part one, we go through Jeff Ferguson’s long history in search marketing. In part two, we pick up with him starting his own agency. Then in part three we talk about the state of SEO studies. In short…

Find out why site architecture is essential for SEO, see examples of organizing your site, and learn tips to make your site structure as SEO-friendly. The post How To Optimize Website Architecture For SEO appeared first on Search Engine Journal.

Google updated the structured data guidance to clarify why JSON-LD is preferred and to confirm that Microdata & RDFa are fine The post Google Updates Structured Data Guidance To Clarify Supported Formats appeared first on Search Engine Journal.

Google AdWords announces Enhanced Campaigns In 2013, Google AdWords announced Enhanced Campaigns. This major update was designed to simplify campaign management across multiple devices and increase adoption rates of mobile advertising among small and medium-sized businesses. Among the notable changes: Tablets and desktops would be grouped together, rather than treated as separate devices. Advertisers would set a baseline bid that applied to both desktop and tablet, and then set the mobile bid as a multiplier of the desktop/tablet bid.  Targeting at the operating system level would no longer be available. Google planned to upgrade all campaigns in June 2013 (though […]

Moz upgrades its Domain Authority metric In 2019, SEO tool Moz announced an update to how they measured Domain Authority (DA). Basically, DA is a score, from 0-100, that “predicts how likely a website is to rank in search engine result pages.” Curious about what changed? Read all about it in Moz upgrades controversial ‘domain authority’ metric. To be clear, Google does not use Domain Authority to determine ranking. “We don’t use domain authority at all in our algorithms,” according to a tweet. by Google’s John Mueller. I bolded that part above because the DA metric has caused confusion within […]

Microsoft’s bid to buy Yahoo, Day 4 In 2008, there were some big developments following the news of Microsoft’s bid to purchase Yahoo.  Google wasn’t happy about the news. The company objected, suggesting that the move would hurt what it called the underlying principles of the internet: “openness and innovation.” There was some ironic back and forth, as Google had spent the past year arguing that it should be able to acquire DoubleClick, which Microsoft argued against because it would make Google too dominant in online advertising. Meanwhile, was Yahoo considering an alliance with Google? And why did Google CEO […]