This day in search marketing history: February 6

Google AdWords announces Enhanced Campaigns

In 2013, Google AdWords announced Enhanced Campaigns. This major update was designed to simplify campaign management across multiple devices and increase adoption rates of mobile advertising among small and medium-sized businesses.

Among the notable changes: …

This day in search marketing history: February 4

Microsoft’s bid to buy Yahoo, Day 4

In 2008, there were some big developments following the news of Microsoft’s bid to purchase Yahoo. 

Google wasn’t happy about the news. The company objected, suggesting that the move would hurt what it …