Whether you are a small business owner new to digital marketing, or a novice looking to expand your paid advertising skills, understanding the basics of PPC is essential to enhancing your results and improving your website’s performance. The advancement of PPC in the past five years is evident. This revised guide offers enhanced insights on: New campaign types Bidding strategies Machine learning best practices Assets As an added benefit, this guide also features extra sections on: Jumpstarting ads on emerging platforms like TikTok, Microsoft, and LinkedIn Keyword research in the age of automation Top acronyms and terms Ad copy and […]

Google’s video indexing report within Google Search Console added some new improvements, including video impressions overlay and sitemap filter. Google announced this was done to “help you understand the performance of your videos on Google and identify possible areas of improvement.” What is the video indexing report. The video indexing report shows how many indexed pages on your site contain one or more videos, and how many of those pages a video could be indexed. Google said the report can help you understand the performance of your videos on Google, and identify possible areas of improvement. What it looks like. Here […]

Google’s updated Search Console Video indexing report now includes daily video impressions and a sitemap filter feature. The post Google Updates Search Console Video Indexing Report appeared first on Search Engine Journal.

Paid search marketers are no strangers to artificial intelligence. Every day, we use AI-powered platforms like ad engines, third-party management tools and copywriting software. But there’s a new bot in town (you may have heard of it), and it’s not making the same old “control-for-automation” trade we’re used to. Read on to see how you can use ChatGPT to level up your marketing game without sacrificing strategy, authenticity or creativity. A quick primer on launching ChatGPT If you haven’t logged into ChatGPT yet, no worries! You’re a busy person, and much of what you’ve read so far has probably sounded […]

Find out how Neeva is already using AI to power its search results and change the way users get information. The post ChatGPT & Search? NeevaAI’s Real-Time AI Search Is Already Here [Podcast] appeared first on Search Engine Journal.

Learn which ranking factors are prominent in the recent Yandex data leak and what Russian SEO professionals are saying about it. The post Yandex Data Leak: The Ranking Factors & The Myths We Found appeared first on Search Engine Journal.

John Mueller of Google blasted SEO or marketing agencies that sell both link-building services and disavow link services. He said on Twitter, “These agencies (both those creating, and those disavowing) are just making stuff up, and cashing in from those who don’t know better.”

Gary Illyes said in the Google SEO office-hours from yesterday that verifying your website in Google Search Console won’t impact your Google Search indexing or ranking whatsoever.

Gary Illyes from Google posted a new PSA on LinkedIn saying that the most common reason a site unexpectedly blocks Googlebot from crawling is due to a misconfiguration of a firewall or CDN.

The headline is intentionally misleading – but only insofar as using the term “ChatGPT” is concerned. “ChatGPT-like” immediately lets you, the reader, know the type of technology I’m referring to, instead of describing the system as “a text-generation model like GPT-2 or GPT-3.” (Also, the latter really wouldn’t be as clickable…) What we will be looking at in this article is an older, but highly relevant Google paper from 2020, “Generative Models are Unsupervised Predictors of Page Quality: A Colossal-Scale Study.” What is the paper about? Let’s start with the description of the authors. They introduce the topic thusly: “Many […]

Yelp releases report on how they removed lead generators and closed down paid review rings on social media sites in 2022 The post Yelp Details Removal Of Paid Review Groups & Lead Generators appeared first on Search Engine Journal.

After months of silence and no policy updates from Google Ads, Google has posted that it will be updating its Google Ads Government documents and official services policy in a big way.

Google is still recommending that you nofollow your credit links in your footer, if you have control over those links. So the site designed by or powered by or made by types of links, nofollow those links if you can. If you can’t – then don’t worry about it, Google added.

Do you have a framework in place for your content strategy? Learn what elements you need to erect a solid plan that gets results. The post How To Create A Content Strategy Framework appeared first on Search Engine Journal.

Discover eight steps to take to keep your WordPress website safe from hackers, malware, and vulnerabilities. The post The WordPress Security Guide To Keep Your Site Safe appeared first on Search Engine Journal.

Learn 2 different ways to build a better keyword universe for your marketing efforts and drive more traffic to your website. The post How To Supercharge Your Keyword Research With Powerful Topic Clustering appeared first on Search Engine Journal.