For weeks, marketers have been hearing about ChatGPT and its applications for content and SEO. 

Prompt engineer is even now a job:

Did you know that (1) over 50% of the Google search business goes through an Apple device and (2) Google also gives Apple a share of the Chrome iOS (and Mac) revenue as well?…

Google has updated the site move related search documentation this week. It seems like most of the changes were mostly about simplifying things around site moves, removing some content, clarification and so forth.…

Google’s John Mueller was asked if it would help with web rankings in Google to embed reviews from sites like Facebook, Bing, Google, etc on your web site. John said, no, not for web search and he also warned us …

Learn how to use this online speed-testing tool to track and analyze your site’s speed and performance.

The post GTmetrix: How To Use The Speed Test Tool appeared first on Search Engine Journal.…

Google unleashes the Panda algorithm

In 2011, Google released an algorithm update that would eventually become known as the Google Panda Update.

Google had been facing mounting criticism over content farms earning top rankings in Google with “shallow” or “low-quality” …

It was 12 years ago today that Google launched the Panda update. This algorithm update had a massive and far-reaching impact on SEO and content strategies for years to come.

Here’s a complete history of the Google Panda algorithm update. …

Google clarifies guidance on Discover traffic to increase emphasis on helpful content and the Helpful Content System

The post Google Updates Guidance On How to Qualify For Discover Traffic appeared first on Search Engine Journal.…

Your online reputation is everything. Here are some ways you can generate third-party reviews that will build customer trust.

The post 8 Techniques To Get More Customer Reviews For Your Local Business appeared first on Search Engine Journal.…

Research has shown time and time again that existing customers are 50% more likely to try new products of yours and spend 31% more with you when compared to new customers. So how are you fostering these relationships and delivering …

Discover how to optimize your LinkedIn presence with new SEO tools, content display options, and newsletter features.

The post LinkedIn Introduces SEO Tools For Articles appeared first on Search Engine Journal.…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web……

Google Search remains the top platforms for U.S. adults to research major news events but Gen Z seems to be more inclined to head to TikTok than other generations, according to a new survey.

Why we care. For publishers, TikTok …

Google is conducting tests that block some Canadians’ news content in response to a new government bill, Bill C-18.

The post Google Tests Blocking News Content For 4% Of Canadians appeared first on Search Engine Journal.…

TikTok has just released a “Top Products” element to its Creative Center.

This data provides insights into the popularity of particular products on the app, as indicated by the frequency of ads featuring the item, as well as metrics such …

Longer video ads have demonstrated greater effectiveness compared to their shorter counterparts. Mobile user acquisition managers have noted significant performance improvements when using videos that are between 31-60 seconds long.

“Our attention spans may be short, but longer mobile video …