Google, at about 5pm ET last night on February 21, 2023, has unleashed the sixth product reviews update. This is named the February 2023 product reviews update and it expands to several more languages in addition to just English.
ChatGPT and SEO content: Where do we go from here?
With the release of groundbreaking AI tools like ChatGPT, many wonder if AI-generated content is the future of marketing and to what extent we can use it. When it comes to SEO, there are a lot of questions today about machine-generated content. Is it an option? How would it impact the search results? Will it improve your SEO program? While the answers will evolve over time, right now many people are simply trying to understand what ChatGPT is, and the benefits and drawbacks from an SEO content perspective. This article will cover: What is ChatGPT? What’s Google’s stance on AI […]
New Microsoft Bing Chat rolling out to mobile devices with voice search
Microsoft is now bringing the new Bing AI search and chat experience to mobile both on iOS and Android using the Bing mobile app and Edge mobile app browser. Plus, this will allow you to search in Bing Chat from your mobile phone using voice. Microsoft is “beginning to roll out the incredible capabilities of the new Bing and Edge on your smartphone along with some exciting new features, such as voice input,” wrote Yusuf Mehdi, Corporate Vice President & Consumer Chief Marketing Officer at Microsoft. What it looks like. Bing or Edge mobile app has just rolled out and I […]
3 ways to stay on top of PPC performance
Digital advertising is dynamic. It requires us to make the best possible account adjustments at the right time. But to make informed decisions, we must fully understand micro and macro trends. The correct data, analysis and insights drive optimizations that positively impact PPC performance. This is why creating a holistic monitoring plan that considers all relevant data points is key to tracking PPC metrics and results. This article shares ways to comprehensively monitor your paid search performance by setting up automated reports, custom dashboards and performance alerts. 1. Automated reports Automated reports deliver regular updates on campaign performance, giving you a […]
Microsoft Bing explains how Bing AI Chat leverages ChatGPT and Bing Search with Prometheus
Ever since Microsoft announced the new Bing AI search and chat experience, they have been mentioning the technology “Prometheus.” Early on, Prometheus was described as a model to power the integration of Bing Search and AI chat. Now, Microsoft explained in more technical detail how Prometheus works to just that. “We developed a proprietary technology we call Prometheus, which is a first-of-its-kind AI model that combines the fresh and comprehensive Bing index, ranking, and answers results with the creative reasoning capabilities of OpenAI’s most-advanced GPT models,” Jordi Ribas Corporate Vice President, Search & AI at Microsoft wrote. Prometheus. As quoted […]
Microsoft Explains How Bing AI Search Uses Web Content via @sejournal, @martinibuster
Microsoft published new details on how AI Search benefits from web content and what that means for web publishers The post Microsoft Explains How Bing AI Search Uses Web Content appeared first on Search Engine Journal.
55 Google Doodle Moments To Celebrate 25 Years via @sejournal, @BrianFr07823616
Google Doodles have been entertaining web searchers for a quarter century. Here’s a look back at some of the memorable ones. The post 55 Google Doodle Moments To Celebrate 25 Years appeared first on Search Engine Journal.
5 Ways To Drastically Improve The ROI Of Your SEO Strategy
Wondering which SEO priorities you should do first? The key is to keep the fundamentals at the forefront of your SEO strategy. Learn how. The post 5 Ways To Drastically Improve The ROI Of Your SEO Strategy appeared first on Search Engine Journal.
This day in search marketing history: February 22
Google page experience update for desktop rolls out In 2022, Google began a nine-day rollout of the desktop version of its page experience update. Page experience was made up of several Google search ranking factors, including the mobile-friendly update, Page Speed Update, the HTTPS ranking boost, the intrusive interstitials penalty, safe browsing penalty and Core Web Vitals. The page experience update for desktop included all the signals from the mobile version (except for mobile-friendliness, for obvious reasons): Largest Contentful Paint (LCP) Cumulative Layout Shift (CLS) First Input Delay (FID) HTTPS security Absence of intrusive interstitials What Google said: “While this update is designed to highlight pages that […]
Daily Search Forum Recap: February 21, 2023
Here is a recap of what happened in the search forums today…
Tech Giants On Trial: Why Gonzalez v. Google Matters via @sejournal, @MattGSouthern
Takeaways from the opening arguments in the Supreme Court case involving Google and Section 230, with implications for internet regulation and free speech. The post Tech Giants On Trial: Why Gonzalez v. Google Matters appeared first on Search Engine Journal.
Microsoft and NVIDIA announce a new partnership
Microsoft and NVIDIA have announced a 10-year partnership on Tuesday to make Xbox PC games available on NVIDIA’s cloud gaming service, GeForce NOW. The service currently has over 25 million members across 100 countries. As per the agreement, players will have the ability to stream Xbox PC games from GeForce NOW to various devices like PCs, macOS, smartphones, Chromebooks, and more. Additionally, once Microsoft’s acquisition of Activision is finalized, Activision Blizzard PC games, including Call of Duty, will also be available for streaming on GeForce NOW. What Microsoft says. “Xbox remains committed to giving people more choice and finding ways […]
Google releases February 2023 product reviews update
Google has released the February 2023 product reviews update, and it will take about two weeks to rollout. The update brings new languages to the product reviews update, including English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, and Polish. This is the sixth release of the product reviews update, this one is named the February 2023 product reviews update and was released on February 21 at about 5pm ET. Announcement. Google announced this update on Twitter: Today we released the February 2023 product reviews update, which applies to these languages globally: English, Spanish, German, French, Italian, Vietnamese, Indonesian, […]
Google February 2023 Product Reviews Update via @sejournal, @martinibuster
Google announced the February 2023 Product Reviews Update, accompanied by a clarification in the product reviews update guidance The post Google February 2023 Product Reviews Update appeared first on Search Engine Journal.
The first-party data strategy you need in 2023 by Cynthia Ramsaran
Looking ahead to 2023 and beyond, businesses worldwide face lots of uncertainty. One thing will remain constant throughout this period — customers expect excellent experiences when interacting with a brand. According to Acquia’s latest CX Report, businesses plan to prioritize customer retention over the next 12 months: 56% plan to improve customer experience, and 58% will focus more on customer service. This should be a common goal. To weather a potential storm, businesses must keep customers by meeting and exceeding customer expectations. Register today for “Master the CX Trifecta in 2023: Data, Content & Tech,” presented by Acquia and create […]
Amazon’s share of seller revenue is now 50%
Based on P&Ls provided by a sample of sellers, the fees incurred by a typical Amazon seller include a 15% transaction fee, referred to as a referral fee by Amazon, and 20-35% in Fulfillment by Amazon fees, which encompass storage and other fees. Additionally, advertising and promotional expenses on Amazon can amount to up to 15% of the total fees, with the overall costs varying according to category, product price, size, weight, and the seller’s business model. marketplacepulse.com While the 15% transaction fee has remained constant for more than a decade, it can vary by category and be as low […]