Best SEO Blogs

ChatGPT and SEO content: Where do we go from here?

With the release of groundbreaking AI tools like ChatGPT, many wonder if AI-generated content is the future of marketing and to what extent we can use it. When it comes to SEO, there are a lot of questions today about machine-generated content. Is it an option? How would it impact the search results? Will it improve your SEO program? While the answers will evolve over time, right now many people are simply trying to understand what ChatGPT is, and the benefits and drawbacks from an SEO content perspective. This article will cover: What is ChatGPT? What’s Google’s stance on AI […]

Best SEO Blogs

New Microsoft Bing Chat rolling out to mobile devices with voice search

Microsoft is now bringing the new Bing AI search and chat experience to mobile both on iOS and Android using the Bing mobile app and Edge mobile app browser. Plus, this will allow you to search in Bing Chat from your mobile phone using voice. Microsoft is “beginning to roll out the incredible capabilities of the new Bing and Edge on your smartphone along with some exciting new features, such as voice input,” wrote Yusuf Mehdi, Corporate Vice President & Consumer Chief Marketing Officer at Microsoft. What it looks like. Bing or Edge mobile app has just rolled out and I […]

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3 ways to stay on top of PPC performance

Digital advertising is dynamic. It requires us to make the best possible account adjustments at the right time. But to make informed decisions, we must fully understand micro and macro trends. The correct data, analysis and insights drive optimizations that positively impact PPC performance. This is why creating a holistic monitoring plan that considers all relevant data points is key to tracking PPC metrics and results.  This article shares ways to comprehensively monitor your paid search performance by setting up automated reports, custom dashboards and performance alerts. 1. Automated reports Automated reports deliver regular updates on campaign performance, giving you a […]

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Microsoft Bing explains how Bing AI Chat leverages ChatGPT and Bing Search with Prometheus

Ever since Microsoft announced the new Bing AI search and chat experience, they have been mentioning the technology “Prometheus.” Early on, Prometheus was described as a model to power the integration of Bing Search and AI chat. Now, Microsoft explained in more technical detail how Prometheus works to just that. “We developed a proprietary technology we call Prometheus, which is a first-of-its-kind AI model that combines the fresh and comprehensive Bing index, ranking, and answers results with the creative reasoning capabilities of OpenAI’s most-advanced GPT models,” Jordi Ribas Corporate Vice President, Search & AI at Microsoft wrote. Prometheus. As quoted […]

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This day in search marketing history: February 22

Google page experience update for desktop rolls out In 2022, Google began a nine-day rollout of the desktop version of its page experience update. Page experience was made up of several Google search ranking factors, including the mobile-friendly update, Page Speed Update, the HTTPS ranking boost, the intrusive interstitials penalty, safe browsing penalty and Core Web Vitals. The page experience update for desktop included all the signals from the mobile version (except for mobile-friendliness, for obvious reasons): Largest Contentful Paint (LCP) Cumulative Layout Shift (CLS) First Input Delay (FID) HTTPS security Absence of intrusive interstitials What Google said: “While this update is designed to highlight pages that […]

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Microsoft and NVIDIA announce a new partnership

Microsoft and NVIDIA have announced a 10-year partnership on Tuesday to make Xbox PC games available on NVIDIA’s cloud gaming service, GeForce NOW. The service currently has over 25 million members across 100 countries. As per the agreement, players will have the ability to stream Xbox PC games from GeForce NOW to various devices like PCs, macOS, smartphones, Chromebooks, and more. Additionally, once Microsoft’s acquisition of Activision is finalized, Activision Blizzard PC games, including Call of Duty, will also be available for streaming on GeForce NOW. What Microsoft says. “Xbox remains committed to giving people more choice and finding ways […]

Best SEO Blogs

Google releases February 2023 product reviews update

Google has released the February 2023 product reviews update, and it will take about two weeks to rollout. The update brings new languages to the product reviews update, including English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, and Polish. This is the sixth release of the product reviews update, this one is named the February 2023 product reviews update and was released on February 21 at about 5pm ET. Announcement. Google announced this update on Twitter: Today we released the February 2023 product reviews update, which applies to these languages globally: English, Spanish, German, French, Italian, Vietnamese, Indonesian, […]

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The first-party data strategy you need in 2023 by Cynthia Ramsaran

Looking ahead to 2023 and beyond, businesses worldwide face lots of uncertainty. One thing will remain constant throughout this period — customers expect excellent experiences when interacting with a brand. According to Acquia’s latest CX Report, businesses plan to prioritize customer retention over the next 12 months: 56% plan to improve customer experience, and 58% will focus more on customer service. This should be a common goal. To weather a potential storm, businesses must keep customers by meeting and exceeding customer expectations. Register today for “Master the CX Trifecta in 2023: Data, Content & Tech,” presented by Acquia and create […]

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Amazon’s share of seller revenue is now 50%

Based on P&Ls provided by a sample of sellers, the fees incurred by a typical Amazon seller include a 15% transaction fee, referred to as a referral fee by Amazon, and 20-35% in Fulfillment by Amazon fees, which encompass storage and other fees. Additionally, advertising and promotional expenses on Amazon can amount to up to 15% of the total fees, with the overall costs varying according to category, product price, size, weight, and the seller’s business model. marketplacepulse.com While the 15% transaction fee has remained constant for more than a decade, it can vary by category and be as low […]