3 ways to stay on top of PPC performance

Digital advertising is dynamic. It requires us to make the best possible account adjustments at the right time. But to make informed decisions, we must fully understand micro and macro trends.

The correct data, analysis and insights drive optimizations that …

Microsoft and NVIDIA announce a new partnership

Microsoft and NVIDIA have announced a 10-year partnership on Tuesday to make Xbox PC games available on NVIDIA’s cloud gaming service, GeForce NOW. The service currently has over 25 million members across 100 countries.

As per the agreement, players will …

Google releases February 2023 product reviews update

Google has released the February 2023 product reviews update, and it will take about two weeks to rollout. The update brings new languages to the product reviews update, including English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, and …

Amazon’s share of seller revenue is now 50%

Based on P&Ls provided by a sample of sellers, the fees incurred by a typical Amazon seller include a 15% transaction fee, referred to as a referral fee by Amazon, and 20-35% in Fulfillment by Amazon fees, which encompass storage …