Google’s John Mueller said on Twitter, “when it comes to web pages in Google Search, hashtags are just words, they have no special meaning or effect.” So if you are big into hashtagging everything, Google will consume it as just content on the page.
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Google has updated its Unavailable Video policy
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Bing Tests Colored Sitelink Boxes
Microsoft Bing is testing background colors for the sitelinks section of the search result snippet. I am not sure I like this look but it does indeed make the sitelinks stand out a lot – what do you think?
Your guide to Google Ads keyword terminology
PPC is getting more complex, and so does paid search terminology. Consider the change from “audiences” to “segments” which has a much more broad definition. We also have “Segment” as a segmenting feature to analyze data sets further by devices, conversion actions, networks, and the like. Then, Google brought back the terminology for “audiences” to describe targeting groups for Performance Max campaigns. Insert spiral-eyed emoji here. The most frustrating to me is taking “ad extensions,” a perfectly acceptable and understandable concept, and changing this to “ad […]
