Google announced it is testing a new design to help improve the workflow of advertisers in the Google Ads console. Google said it is “testing new designs to improve how the product is organized and make things easier to find'”while continuing to provide the same tools and solutions you rely on to grow your business.”
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Google Suggests Use Both Both Accented & Not Accented Versions In Content
Google’s John Mueller was asked in the video hangout this past Friday if how to handle brand or product names with accented characters, like maybe Škoda Auto via Skoda Auto. Do you use the word spelled Škoda with the accent in the name or Skoda without it? The answer is probably include both variations in your content.
Google Analytics Now Tracks Google News Showcase Discover Traffic
It seems like Google Analytics is now showing some of Google Discover traffic, likely from the Google News Showcase. If you check your acquisition, source and medium traffic, you may see [newsshowcase / discover] in the list.
Google Artificially Creating Author Names For Some Search Snippets
Lily Ray shared on Twitter some examples of Google making up artificial author names to attach to some of its search results snippets. She showed some named such as ALP Dull, R Wine, W Wine, and other names that are being pulled from the content somewhere but are not real names.
