This week we saw a lot more volatility from the Google Product reviews update, one last weekend and the other around March 1st. I also posted the big Google webmaster report for March 2023. Bing AI chat now lets you set the tone of the responses…
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Spring Break Google Search Ranking Algorithm Update – April 18th
I am seeing signs of a possible Google search ranking algorithm update on April 18, 2022. There is limited chatter, probably because a lot of SEOs are off this week for Spring Break. But the tracking tools are showing volatility on and around April 18th.
5 tips for creating a high-converting PPC landing page
So much time, attention, and strategy go into optimizing traffic. Search marketers work hard on perfecting ad copy or bidding strategies to squeeze another drop of efficiency out of already fine-tuned traffic machines. However, your ad campaigns’ landing pages have tremendous advantages and are easier to implement and optimize. The time you spend improving your landing page conversion rates will compound into better sales, higher profitability, and stronger digital marketing campaign results. Tip 1: Create unique landing pages for unique audiences This is not a suggestion […]
