This week we saw a lot more volatility from the Google Product reviews update, one last weekend and the other around March 1st. I also posted the big Google webmaster report for March 2023. Bing AI chat now lets you set the tone of the responses…
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How to create a winning content strategy framework
How’s your content strategy coming along? Are you working on one? Or is it still just a distant task on your to-do list? …Maybe think about prioritizing it. Overwhelmingly, brands and marketers with a documented content strategy outperform those without one. How much do they outperform their peers? An astonishing amount – they’re 414% more likely to report success. That’s a great motivator to get going on your strategy. One caveat: Whether you’re brand-new to content strategy, revising an existing strategy, or completely overhauling your content […]
Brand safety in video game advertising
The video game industry is growing at an unprecedented rate, with revenues estimated to surpass $200 billion by 2023. As the number of gamers and the demand for new games continue to increase, the opportunities for advertisers to reach new and diverse audiences have never been greater. However, with these opportunities come challenges for brands to maintain their reputation and ensure the safety of their content. In this article, we will explore brand safety in video game ads, discussing the importance of context, the role of […]
Microsoft: Bing Chat AI Models May Be Updated Three Times Per Year
Mikhail Parakhin, the CEO of Bing Search, said on Twitter that Bing Chat’s various AI models take months to train and thus you might see updated models released to the public maybe three-times per year.
