In part one, we spoke about who Sam Michelson is and his business development techniques. In part two, we dove into CRM software and how they use it, including looking at a new piece of software for partner management…
Related Posts
Microsoft Bing Chat May Share Ad Revenue With Publishers
Microsoft may share the ad revenue it generates through the Bing Chat responses with some publishers it obtains that content from. Yusuf Mehdi from Microsoft wrote, “exploring placing ads in the chat experience to share the ad revenue with partners whose content contributed to the chat response.”
Amazon layoffs hit its advertising unit
On Tuesday, Amazon initiated layoffs within its advertising division as part of CEO Andy Jassy’s efforts to control costs. It is unclear exactly how many employees in the ads division will be affected. What’s happening. Amazon is currently experiencing the largest layoffs in its 29-year history, following a hiring surge during the Covid pandemic. Amazon’s global workforce grew to over 1.6 million by the end of 2021, up from 798,000 in the fourth quarter of 2019. The aftermath. As a result of the recent layoffs, Amazon […]
A look inside TikTok’s new automated Smart Performance Campaigns
TikTok announced a new campaign type for brands to further enhance their performance in the app. The new solution is called Smart Performance Campaigns. Sounds familiar. If the new campaign type sounds familiar, it might be because it’s almost identical to Google’s smart and Performance Max campaign types which require advertisers to put their full trust into the platform’s AI and machine learning systems. What TikTok says. From their blog post announcement, TikTok says: “Smart Performance Campaign is our first end to end automation solution that […]
