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This day in search marketing history: February 10

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Google refreshes Page Layout Algorithm In 2014, Google’s Matt Cutts announced via Twitter that the company had refreshed its Page Layout Algorithm. The Page Layout Algorithm downgraded the ranking of webpages with too many ads at the top or if the ads are deemed too distracting for users. This was the third confirmed update to the algorithm, which launched Jan. 19, 2012 and was updated Oct. 9, 2012. Read all about it in Google Updates Its Page Layout Algorithm To Go After Sites “Top Heavy” With […]

Drive better customer intelligence for a better customer experience by Cynthia Ramsaran

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What are you hoping to get out of your marketing technology? Do you need help getting there? At the heart of marketing technology, customer data platforms offer marketers and advertisers a powerhouse of capabilities to drive relevant, personalized customer experiences. And at the heart of the CDP lies the data that fuels customer insights.  Learn more by registering and attending “Get to the Heart of Customer Experience With Data that Delivers,” presented by Salesforce and Acxiom. Click here to view more Search Engine Land webinars. The […]

Google Local Pack Without Any Call To Action Buttons

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If you search for [restaurants near me] in Google Search mobile or desktop, you will see the local three pack and map but you won’t see buttons to call the restaurant or directions or a way to order online. You will not see any call to action buttons, or at least I don’t and many others do not.