Looking to create powerful marketing campaigns and better customer experiences? Marketers constantly seek new ways to unleash more power from their martech stack. The growing role of the data warehouse as the source of truth for customer data plays a …

Here is a recap of what happened in the search forums today……

Google Search streamlines access to healthcare information, leverages AI for provider verification, and boosts mental health helpline visibility. The post Google Enhances Healthcare Info Access For US Searchers appeared first on Search Engine Journal.…

OpenAI has released GPT-4 to its API users today and is planning a live demo of GPT-4 today at 4 p.m. ET. This upgraded version promises greater accuracy and broader general knowledge and advanced reasoning. Microsoft’s Bing Chat feature was …

Open AI launches GPT-4. Discover the capabilities and limitations of the latest AI model, which has human-level performance in various professional and academic benchmarks. The post OpenAI Releases GPT-4: Now Available In ChatGPT & Bing appeared first on Search Engine …

Google has updated the user agent for the AdsBot Mobile Web Android crawler. If you hard-coded this bot for any purposes on your site, you will want to update your code.…

Since Performance Max’s rollout in November 2021, adventurous PPC marketers (me included) have been giving it everything we’ve got to make these campaigns work. The early days of a new Google Ads product often come with some hiccups. The lack …

Maintaining top brand positioning can be costly. But reducing brand ad spend opens the door for competitors to take away your terms. To combat this, savvy PPC advertisers are turning to automated brand bidding to reduce costs and increase profitability …

Google is bringing generative AI to its Workspace suite. Coming first to Gmail and Google Docs, you will soon be able to enter a prompt to Google will generate a first draft for you. Google Docs. Now instead of just …

Google introduces AI-powered features in Google Workspace, making writing easier for users with quick draft creation and editing features to streamline the writing process. The post Google Brings AI-Powered Features To Docs & Gmail appeared first on Search Engine Journal…

When you search for [youtube] in Google Search, currently, the YouTube home page is not ranking. You get Wikipedia, the YouTube Android app on Google Play, the iOS app on Apple.com, the YouTube blog and others but not youtube.com.…

Microsoft Advertising announced yet another vertical ad option for medical professionals named Doctor and Clinic Ads. This is an open beta available in the United States, Australia, India, Germany, France, Canada, and the United Kingdom.…

Microsoft announced a few updates for the Bing Chat AI co-pilot including that they increased the Bing Chat limits to 15/150 and also is testing an optimized “balanced” mode response that provides shorter and quicker responses. Bing also released the …

Google’s Gary Illyes said that the Googlebot JSON file IP address list is updated within a few days of a new IP being added to the list of IPs that Googlebot crawls from.…

Automating content creation with generative AI is a promising solution for resource-strapped businesses and teams. But when it comes to SEO, cost-savings don’t matter as much as content quality. As Google’s search algorithms place greater weight on helpful content, gauging …

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Everybody’s feeling the pinch. Lingering recession worries mean budgets remain under close scrutiny, and digital marketers must show ROI for every move they make. CEOs are now looking at all investments under the microscope, which means CMOs should be investing …