Google released the March 2023 broad core update, so far this has been a very fast and big update. Bing said they’ve been using the new GPT-4 technology for the past several weeks. Bing also hinted that the Bing…
Related Posts
SEO vs. PPC: Differences, pros, cons & an integrated approach
SEO or PPC? Like everything in marketing, it would be great if there was a simple answer to the SEO vs. PPC question. Unfortunately, despite the human temptation to simplify this into a binary answer, the answer is complicated. SEO helps your webpages rank higher on the non-paid search results by improving the quality and relevance of the content on your website. This improved visibility comes without the expensive costs per click of PPC. PPC ads are paid online advertisements that are laser targeted by demographics […]
Reddit launches new ad products to boost conversions
Reddit launched two new ad products today – Contextual Keyword Targeting and Product Ads. The new features have been rolled out to help advertisers reach higher-value customers and to simplify the Reddit Ads Manager tool. Why we care. Advertisers will be able to reach their target audience more easily and accurately, which could lead to increased conversions. What’s new? Reddit’s new ad products enable brands to better connect with consumers already in research mode with the intention of making a purchase. These are: Contextual Keyword Targeting. This […]
Google: Removing Google Ads Won’t Help You Rank Higher Organically
Google’s John Mueller was asked if removing Google Ads and stopping paying Google for search ads would help your site rank better in the organic free listings. John said no, they are not related and what you do or do not do on Google Ads has no influence on your Google Search organic rankings.


