Enterprise SEO: 4 Ways To Boost SEO ROI With No Overhead Costs

Google is placing more importance on the content source, specifically the author, when ranking search results. The introduction of Perspectives, About this result and About this author in the SERPs makes this clear. This article explores how Google can potentially evaluate content pieces through their authors’ experience, expertise, authoritativeness and trustworthiness (E-E-A-T). E-E-A-T: Google’s quality offensive Google has highlighted the significance of the E-E-A-T concept for improving the quality of search results and on-SERP user experience. On-page factors such as the general quality of the content, […]

The RESTRICT Act, introduced by a bipartisan group of senators, could ban the Chinese-owned social media app TikTok in the US. The post Is TikTok Facing A US Ban? appeared first on Search Engine Journal.

Don’t lie. Show of hands.  How many times have you uttered the following in the last year alone?  “I can’t find any good writers.” “No one can create content as well as me.” “Content marketing / SEO doesn’t work in our niche.” “That agency just doesn’t understand our unique POV.” “I can’t publish more than X articles/mo without quality dropping.” Probably all of them at one point. Amiright?  No fingers pointed. I’ve used them all, too. But here’s the thing you need to recognize about these […]