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Instagram announces payments in chat
Mark Zuckerberg announced today that you can now buy products from small businesses and track those orders in Instagram chat. How does it work. You simply send a message to a qualified business you’re interested in buying from. The business initiates a payment link, where you’ll be able to purchase, track the order, and ask follow-up questions. Meta Pay will also be enabled for an easier check-out experience. Early tests. Jaw Surf tested the feature to sell their custom hand-made surfboards and fins. Owner Joshua Weisfeld […]
U.S. paid search spend forecast to hit $110 billion in 2023
Paid search spend is expected to reach $110 billion this year, according to a new eMarketer forecast. Search and retail media. Paid search represents 41.8% of total digital spending. If it reaches $110 billion, its growth will remain slightly higher (at 8.2%) than overall U.S. digital ad spend, which is expected to increase by 7.8%. Within search, retail media networks (RMNs) are a rising star, with 18.7% growth in retail media search. This segment is projected to be near $30 billion in spending in 2023. RMN digital […]
Google Ads Upgraded Ad Extensions In Ad Console
Brett Bodofsky, a Google Ads specialist, shared a screenshot on Twitter of a new report tab that shows “Extensions “upgraded).” Then within each extension, you have the word upgraded next to each one, such as sitelinks, callouts, and so on.


