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Craig Hordlow

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Microsoft Introduces Category-Based Targeting For Search Ads via @sejournal, @MattGSouthern

Microsoft’s new search advertising solution for retailers can improve campaign performance with category-based targeting and boosted bids.

The post Microsoft Introduces Category-Based Targeting For Search Ads appeared first on Search Engine Journal.

Posted in Best SEO Blogs

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Previous: New Microsoft Ad solution targets shoppers based on categories, uses keywords as “boosters”
Next: Email is key to marketing in an unpredictable economy by Bloomreach

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Twitter Ads Suspended By Top Brands Because Of Child Exploitation via @sejournal, @martinibuster

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Top brands suspend advertising after ads shown next to solicitations for child porn The post Twitter Ads Suspended By Top Brands Because Of Child Exploitation appeared first on Search Engine Journal.

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Andi Search adds Generated Content feature

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Andi is adding a Generated Content feature to its search results. It promises “the most accurate generative AI content and reliable source citation in the industry.”  That’s a big claim from a small search engine. So is Andi truly more accurate than the new Bing, which is now powered by GPT-4? As with all things generative AI, the output isn’t perfect. Andi’s new feature seems to shine in a few scenarios but also failed in a few others. Why we care. There are a lot of […]

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Google News Tests Frequently Asked Questions Based On Trending Searches

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Google is testing a frequently asked questions section in the Google News tab in Google Search that is built out trending searches related to this story. I am not sure if this is new, but both Brian Freiesleben and Saijo George believe it is, so I will go with their gut.

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