Earlier this year, I was asked to work on a legal case involving a couple of finance sector companies where one was accused by the other of trademark infringement where the defendant’s website abruptly began ranking for the plaintiff’s service mark. The only trouble was, the unique phrase was in no way associated with the defendant’s website. In this article, I’ll discuss a unique functionality of Google’s ranking algorithm. What I expected to find in this case was quite different from what I ultimately found. Most […]