Aerial View Of The Google Kirkland Office

Martin Splitt from Google said something I found very interesting in his video hangout from the other day. At the 25 minute mark, Martin said that his team technically now is “not supposed to know much about ranking.” Historically the team did, but not after he joined in 2018.

International optimization is arguably the most advanced form of SEO, given its complexities, nuances and variation of application.  The fundamental practices of SEO are meant to address: Technical issues to increase site crawlability. Content optimization to improve keyword usage. Acquire quality links from external sites to accumulate site equity.  Most of these practices still apply to international search engines because all bots must be able to crawl a site, seek relevant content and examine links from external sites.  I know what you’re thinking. This is another […]

Google has stopped displaying the scroll-to-text data in the reporting within Google Search Console’s performance report. It started showing this August 2020 but now Google is no longer showing this information in Search Console.