Search marketers design, run and optimize campaigns – and rely heavily on spreadsheets to successfully do their jobs, according to a new Search Engine Land survey. Why we care. Although search marketers have several responsibilities and face a variety of challenges related to their roles and the technology they use, our survey shows that the majority of search marketers are satisfied with their work. The biggest responsibilities for search marketers. Designing, running and optimizing campaigns is the responsibility that falls onto most search marketers, either directly or […]
