Optimize Your SEO Strategy For Maximum ROI With These 5 Tips [Webinar] via @sejournal, @lorenbaker

SEM stands for “search engine marketing.” It is the process of combining SEO and PPC strategies to create a holistic internet marketing strategy that drives traffic and visibility through search engines based on a user’s search query.  Originally called “search engine marketing,” the shorter phrase “search marketing” is often used as the umbrella term for SEO and PPC. But today, much of our industry defines SEM as digital advertising strategies where you pay to have your website featured on the search engine result pages (SERPs).  SEO and PPC are […]

We want more quality content for our websites, but it’s difficult to produce enough. So how can we scale the content creation process, especially for ecommerce sites with plenty of products? If you were to pay for a copywriter to produce thousands of product snippets from scratch, you’d likely be out of pocket pretty quickly. What if you pay for 1,000 new product descriptions, but only half of those products live one month later? Clearly, you need a faster, more cost-effective approach. This is where ChatGPT […]

Apple will be expanding ads to new areas of the iPhone and iPad, in an effort to drive revenue.  App Tracking Transparency (ATT). Last year Apple launched ATT which allowed consumers to decide whether they would allow third-party apps to track their activity across apps. The feature was said to cause billions of dollars in losses for Meta, Snap, and other, smaller developers. In response, Meta was rumored to be developing Basic Ads that only tracked the most simple metrics such as engagement or video views.  […]