As you know, Google Analytics 4 does not support tracking AMP pages. Well, Google’s Ads Liaison, Ginny Marvin, said on Friday that Google is “currently looking into it and will share an update as soon as we have one.”
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Google Makes Audio Ads Available To All Advertisers via @sejournal, @MattGSouthern
Google is making audio ads available to all advertisers, giving businesses more ways to reach music and podcast listeners on YouTube. The post Google Makes Audio Ads Available To All Advertisers appeared first on Search Engine Journal.
Google search study: 25.6% of desktop, 17.3% of mobile are zero-click
A new Semrush study has found that zero-click Google searches aren’t quite the boogeyman they’ve been made out to be in SEO circles in recent years. Where clicks went. Here’s an image summing up the findings for desktop Google searches: Image credit: Semrush Organic clicks: 45.1%Zero clicks: 25.6%Keyword change (zero-click, query refinement): 17.9% Clicks to other Google properties (eg, images, news, shopping) 9.7%Paid clicks: 1.8% And here’s an image summing up the findings for mobile Google searches: Image credit: Semrush Organic clicks: 43.1%Keyword change (zero-click, query refinement): […]
Instagram is ending its live shopping feature in March
Meta’s “year of efficiency” is kicking off with killing the livestream shopping business on Instagram. Effective March 16, 2023, users will no longer be able to tag products while live streaming. The move reflects the challenges of making livestream shopping successful in the US market, in contrast to its popularity and profitability in Asian markets. Despite the early traction of businesses like TalkShopLive, NTWRK, and Brandlive, as well as adoption by big tech companies like Meta, Amazon, and YouTube, the difficulties persist. The effects of the […]
